How to Take the Guesswork Out of Your Advertising
Tired of relying on focus groups to test ads? Affectiva's facial-reading software knows what people watching your ad really think at any moment. Read more
Sales and Marketing
Recent Sales and Marketing Articles
Create Your Personal Brand: 8 Steps
Take control of your online presence to create a memorable personal brand. Read more
Modcloth's Key Strategy: Be a Friend to Customers First
The fashion retailer wants clients to think of it as a friend first and a business second. Co-founders Eric Koger and Susan Gregg Koger explain how they're b... Read more
Katie Holmes Gives a Hair-Care Brand a Makeover
Actress Katie Holmes on her role as part-owner and spokesperson for Alterna. Read more
The Danger of Positive Thinking
Positive thinking is a powerful tool but only if you use it in the right way. Read more
Do More Business With Fewer Salespeople
Most people, even salespeople, hate to sell. Here are three ways to increase your business while decreasing your sales pain. Read more
You Promised! Now Kick Unsubscribes to the Curb
How do you keep customers loving your business and engaged in your content? Deliver on your promises--or else. Read more
Warning: Customers Don't Trust Leaders
Less than a fifth of your customers believe business leaders can or should be trusted. Read more
6 People Who Determine Your Future
The most successful people in the world have a small, structured network of core contacts. Here's how you can, too. Read more
Market Like Patagonia, Warby Parker, and Tom's Shoes
Your social values can be a boon to your brand--and your revenue. Here's how. Read more
Why Customer Reviews Trump Social-Media Marketing
More and more businesses are pouring time and money into tweeting and posting on Facebook. But there's a better way. Read more
9 Irresistible Viral Marketing Videos
There are lots of ways to go about putting together a clever YouTube ad. Watch these examples for a little inspiration. Read more
5 Tricks for Working With Millennials
Your youngest employees are creative, bright, and a complete disaster to manage. Here's how to turn the mess around. Read more
The Hail-Mary Pass Called Microsoft "Blue"
Microsoft's new "Blue" strategy: Is Redmond simply doubling down on a failed strategy? Read more
Strip Away the Buzz--Content Marketing Is Nothing New
Is "content marketing" the latest buzzword capturing your attention? It's nothing you don't know how to do--if you consider a bit of history. Read more
Most Effective Way to Market Your Start-up Today 
HubSpot founder Brian Halligan explains how you can best reach your customers in the age of social media. Watch video
Newly Relaunched Twitter for Business
A refreshed Twitter for Business brings you educational resources, tools, and success stories to enhance engagement for your organization. Read more
Stop Growing Your Sales Force (Before It's Too Late)
VC Fred Wilson offers up a bit of counterintuitive advice every new start-up should heed. Read more
4 Big Ideas for Your Social Media Strategy
Four social media experts share four ways you can maximize your company's social presence--and gain new customers. Read more
Perfection is a Low Standard
Perfectionists always fail but there is a better way. Read more
Beyond SXSW: Take Some Chances This Conference Season
When it comes to conferences, some of the best learning and connections come from outside your typical circles. Read more
Does Your Brand Matter?
In an environment where Words With Friends can unseat Scrabble, when does it make sense to invest in your brand? Read more
4 Ways to Know You're Selling to the Right Market
Unless you pick the right market, you won't be able to sell your product and you won't be able to raise outside capital to finance your start-up's growth. Read more
3 Content Tools Every Business Needs
These three content marketing tools allow you to be timely, efficient, and effective with your content. Read more
8 Pitfalls on the Path to Success
Avoid these eight "traps," and your long-term success is assured. Read more
Which Is Right, Your Instinct or Your Customer?
Lisa Price, founder of Carol's Daughter, explains how to trust your gut and innovate--but also give your customers exactly what they're looking for. Read more
5 Ways to Keep Tabs on Customers
Here's how to find out what's really happening inside your customer's business. Read more
8 Social-Media Blunders to Avoid
Are you still making these major social media mistakes? Here's how to stop, or at least control the damage. Read more
How Virgin Atlantic's Marketing Nails It
Virgin Atlantic is a small airline with a big personality. This is how it lures customers from the big guys. Read more
4 Reasons Why Big Brother Is Your Friend
With Mr. Big Data watching your every move, it will be increasingly more important for small businesses to manage their own customer information. Read more
4 Keys to the Future of Social Web Marketing
Blink and you've missed a development on the social Web. GrowCo speaker Howard Tullman breaks down what marketers need to know to connect. Read more
3 Profit-Killing Beliefs About Selling
If your beliefs about selling are broken, your company will fail, sooner rather than later. Read more
6 Reasons Marketing to Hispanics Makes Sense
Here's why budgeting to target a Hispanic market is important, especially now. Read more
Online Marketing Success Gone Wrong?
This is one entrepreneur's story on how a magazine article about his company was more than he bargained for. Read more
How We Got Funded: Visual Revenue
When bootstrapping didn't cut it, the founders of Visual Revenue went out and raised $2.2 million. Read more