8 Things Wrong with Your Google AdWords Campaign
You may think you're getting good value from your paid Google AdWords campaign, but chances are you could be doing better. Here's why. Read more
Sales and Marketing
Recent Sales and Marketing Articles
The Perfectly Optimized Press Release
If you want your press release to pop on search engines, hence increasing brand exposure and referral traffic, use these five easy tips. Read more
7 Traits of Extraordinary Bosses
Great bosses understand what employees truly need and then provide it to them. Read more
How Social Media Shapes the Conversation Around Israel & Hamas
The Israel Defense Forces sophisticated approach to social media positions Israel as a defensive actor in the conflict in Gaza--and shows the power of the me... Read more
5 Smart Ways to Use Holiday Downtime
With these five tips, you can make the most of the holidays to prepare you for the coming year. Read more
Don't Delete Negative Comments. Say 'I'm Sorry' 
Dave Kerpen, CEO of Likeable Media, explains how to best handle customer complaints made public on social media. Watch video
The Case Against Holiday Sales
This time of year, your competitors slash prices to reel in the holiday shoppers. Here's why that's not a game you should play. Read more
5 Tips for Negotiating a Big Deal
How do you decide the price of your first big deal without pricing yourself out of business? Here are simple steps to a better negotiating strategy. Read more
Say Hello to the One-Size-Fits-All Website
You could drive yourself crazy trying to build different versions of your website to fit every screen. Or you could try this strategy. Read more
Greeting Card Etiquette: 4 Tips
Don't miss the opportunity to get noticed and make an impression with your seasons' greetings this year. Read more
6 Ways to Get Customers to YES!
Influence your customers to buy from you using these six easy methods. Read more
Small Business Saturday By the Numbers
Consumers preferred big-box stores on Black Friday. But, according to retailers--and social media--Small Business Saturday is actually gaining traction. Read more
Distill Your Message to as Few Words as Possible
Your customers are constantly being bombarded with new information. Simplicity has never been more powerful. Read more
Feeling Negative? How to Overcome It
Your negative emotions are powerful guides to what needs to change in your life. Read more
Negotiation: How to Play the Doomsday Strategy
Threatening impending doom--like the so-called fiscal cliff--can be a risky yet effective negotiation strategy. Read more
How Rick Smolan Launched His A Day in the Life Photo Books
If not for Australia's then Prime Minister, and an open approach to sponsors, photographer Rick Smolan may not have started the $100 million photo book series. Watch video
Retail Forecast: Lots of Good Cheer
Infographic: This season, shoppers will be out in full force. Here's a look at just how much they're planning to spend. Read more
Does Sex Sell, or Just Make Customers Impatient?
Researchers delve into the finer points of advertising: Do sexy ads have the right effect on consumers? Maybe not. Read more
Don't Get Stuck With a Jersey Contract
Oral contracts are just that, words in the air. Put any agreement in writing if you want it to be worth something. Read more
Entertain Your Audience: 3 Essentials of Compelling Videos
Kevin Daum, author of Video Marketing for Dummies, says a good story is just one aspect of a memorable video. Watch video
The Difference Between Earned and Owned Media
Here's the basics on where your content appears online and how to position yourself as an industry thought leader. Read more
Build Your Blog Traffic: 12 Rules
Learn what it takes to build up your blog readership from a master blogger with over a million hits each month. Read more
Are You a Painkiller or a Vitamin?
Before you talk to even one customer, know the answer to this crucial question. And prepare accordingly. Read more
Do More Faster: 10 Best Apps & Tools
Five-time entrepreneur Frank Addante lists the digital gems that help him be organized and save time. Read more
JJ Ramberg: Turn No Into Yes
Even when a customer says no is the final answer, you can turn that around. JJ Ramberg, host of MSNBC's Your Business, explains how. Watch video
