Why Consultative Selling Doesn't Work
Forget becoming a trusted adviser. Customers want a manager not a consultant. Read more
Sales and Marketing
Recent Sales and Marketing Articles
Customer Inertia: How to Get Past It
Getting customers to try a new product or service can be a challenge. Here's how to get them on board. Read more
Do Customers Love You? 5 Questions to Ask
Want to be as adored by customers as Virgin Airlines? Get a solid foundation in place by thinking through this set of important questions. Read more
4 Keys to Customer Loyalty
Customer satisfaction is a joke. It's customer loyalty that's the real challenge. Read more
Top 10 Motivational Books of All Time
Every business library should include at least one of these gems. Read more
Where You Should Market Online
A recent study outlines online channel and social media activity for 33 different industries. Read more
3 Reasons Start-ups Should Consider Crowdfunding
Do you have a great idea but intimidated by the difficulties of getting started? Here are three ways crowdfunding can help you. Read more
Looking for New Customers? Think Global
Don't be intimidated by customs, language translation, and currency exchange--exporting is easier than you think. Five tips to get started. Read more
7 Things You're Doing Wrong on Pinterest
Have you made any of these mistakes? If so, you're not benefitting from Pinterest as much you could be. Read more
When Walmart Gets Mad
Nothing frustrates a retailer like bare shelves. If you fall short on an order, here's how to get out of the big box doghouse. Read more
Pitching Your Start-up? 5 Things to Master First
Whatever kind of company you are starting, you need to know how to talk about it from Day 1. Here are a PR pro's top tips for starting out with massive momen... Read more
How to Revive a Cold Opportunity
Even if you've dropped the ball, you can still win the game. Here's how to reheat a cold lead. Read more
Life is Good Founder Bert Jacobs: 'We Wanted Control of Our Baby' 
To take the Life is Good brand beyond t-shirts, Bert Jacobs and his co-founder brother had to borrow $16.5 million to buy out contracts with t-shirt licensees. Watch video
I Lost $60-Flippin'-Thousand Dollars? Don't Let This Happen to You
Avoid these common--and very painful--digital marketing scenarios that can lead to thousands of wasted dollars. Read more
Using Your Customers to Drive Business
Your network of customers, friends, and family can be your biggest assets in building your business. Contactually CEO Zvi Band gives tips on leveraging exist... Read more
How to Evaluate a Market Strategy
These seven characteristics of market strategies actually generate sales. Read more
3 Things to Do Before You Launch a Beverage Company
Kara Goldin, founder of of Hint Water, explains how you can determine if your new drink has promise. Watch video
How Patagonia's Roving CEO Stays in the Loop
San Francisco start-up 15Five is making a business out one of Yvon Chouinard's best management practice. Read more
Bristle at Customer Complaints? That's the Last Thing You Want to Do
You may be tempted to view negative feedback as a nuisance. But, if you respond the right way, it's a gift. Read more
How to Be Best in Show at SXSW
With so many companies clawing for attention at conferences, here's how some managed to stand out from the crowd at SXSW. Read more
How to Pump Yourself Up to Win
Treat the important moments at work as if you were an Olympic athlete. Read more
Why Fear Motivates More Than Opportunity
Sad to say, scaring customers is sometimes more effective than inspiring them. Read more
Eric Ries: Whatever You Do, Make the Customer King
The Lean Startup author weighs in on the best ways to build momentum for a new company--and improve your product in the process. Read more
Why You Should Care About Hospital Culture
Let's shake up the patient-care industry. Think about hospital culture first, and patients second. Here's why. Read more
How to Set Demanding-Yet-Doable Sales Goals
Sales expectations should be beyond an employee's comfort zone, but not so high that they're unattainable. Here's how to find the right balance. Read more
Before Delivering Your Next Speech, Ask These 4 Questions
Leaders rarely have enough time to prepare for the communicating they have to do. Here's a shortcut. Read more
Master the Art of Customer Loyalty
If you don't have a loyalty program, you're not taking advantage of your happiest customers. Here's how to get started. Read more
Want a Solid Online Reputation? Curate Yourself
The Web is a one-stop shop for people who want to learn about you. Make sure they find the best version of you with these tips. Read more
How to Easily Double Your Sales
Making a few tweaks to your sales behavior can make a huge difference in your sales revenue. Read more
What to Tell Customers When Selling Your Business
Selling a business can be a complicated process. But don't forget about your customers--the people who will continue to patronize the business after you're l... Read more
Watch Out Google! You Have Competition
Which of the top two search engines drive the most user engagement in terms of click-through rates? You might be surprised. Read more
How to Play Clean Office Politics
Here is a simple four-step process to ensure that the right decision gets made. Read more
6 Ways to Get Noticed
Effective self-promotion lies somewhere between being a wallflower and a flaming narcissist. Find the sweet spot with these tips. Read more
Facebook Sponsored Posts: Do They Work?
Can Facebook's sponsored stories help your marketing efforts? Maybe, but it's complicated. Read more
13 Traits of an Outstanding Salesperson
When you're hiring salespeople, you're hiring the future of your company. Here are qualities young start-up founders say they look for in new sales hires. Read more