6 Secret Customer Needs
Customers will seldom tell you what's really important to them, but new research reveals their base desires. Read more
Sales and Marketing
Recent Sales and Marketing Articles
Jerry Maguire Was Right
Two business owners decided to stop seeking wealth for its own sake and start putting their clients first. Here's what happened. Read more
How LinkedIn Is Beating Facebook
By every meaningful metric, LinkedIn is kicking Facebook's butt. Read more
3 Simple (and Free) SEO Tips
Here's how you can get your website found--even if you're not an expert in SEO. Read more
The One Thing That Keeps Customers Coming Back 
The co-founder of Gilt Groupe on the value of scarcity and the imperative to keep things fresh. Watch video
3 Rules of Success in Online Marketing
How Gilt Groupe uses every and all social media platforms to build the Gilt brand. Watch video
Where Gilt's Best Ideas Come From
The co-founder of Gilt Groupe reflects on the source of her company's freshest and most creative ideas. Watch video
How To Create Loyal Customers
The co-founder of Gilt Groupe reflects on how the company maintains an intimate customer experience even as the company grows. Watch video
6 Publicity Lessons From Abraham Lincoln
Abraham Lincoln was an early master of public relations. On the anniversary of his birthday, here's what you can learn. Read more
Make Better Decisions Using Customer Data
Gathering data is not enough--it's what you do with it that drives profitable growth. Read more
How to Use Pinterest to Drive Sales
Likeable Media co-founder Dave Kerpen explains how Etsy and other businesses are already doing e-commerce on Pinterest. Watch video
Help Your Business Get Social: 3 Free Tools
Get a lot of bang for no bucks with these free business-oriented platforms. Read more
Why I Love My Angriest Customers
What do you do when a customer says you should be "hunted down and beaten to death"? Evernote's CEO, Phil Libin, treats it as market research. Read more
Work is Good. Spread the Word.
Let's create a vast tide of workplace optimism to make the world a better place. Read more
Musician Dave Carroll Takes on Bad Customer Service
When United Airlines broke Dave Carroll's guitar, he took to YouTube. Now, Carroll has launched GripeVine and Resolution 1 to fix companies' customer service... Read more
"Made in the USA" Gets a Makeover
American manufacturing has a new artisanal image--and a new ad agency from the creative team of Crispin Porter + Bogusky. Read more
Selling Face to Face Is Almost Obsolete
The new salesperson is "plugged into" an industry rather than plodding from customer to customer. Read more
4 Characteristics of the Ultimate Start-up Hire
When you launch a company, each additional employee makes an enormous difference. Here's exactly what you need to look for. Read more
Vanity Keywords: A Useless SEM Strategy
Ranking for 'Vanity Keywords' simply doesn't achieve the same marketing ROI as a long-tail approach. Here's why the practice should be put to rest. Read more
How to Build a Network of Contacts
Facebook, Twitter, and LinkedIn are useful tools, but building a business network requires the personal touch. Read more
Tech Trends: New Ways to Connect
The skinny on new business-card alternatives. Read more
Top 10 Influential Business Books of All Time
These ten books changed the business world forever. Read more
Turn Customers into Your Best Salespeople: 4 Tips
If you're not using your best clients to pitch your brand, you're missing out on one of the most powerful resources you have. Read more
Top 3 Sales Call Errors
Face time with your customer is far too valuable to waste. Read more
Eli Broad: A Most Unreasonable Man
The business titan behind KB Home and Sun America--also an author, philanthropist and art collector--on the trait that brought him success. Hint: It's not co... Read more
JJ Ramberg: Never Say 'No' to a Potential Customer
Instead, the host of MSNBC's Your Business says you want to talk up something you do offer. Here's how. Watch video
Avoid a Publicity Nightmare
Buyer beware! Choosing the wrong PR agency can break the bank and tarnish your brand. Here's how to avoid a costly mistake. Read more
5 Easy Steps to Get Started on LinkedIn
If your customers are other businesses or have specific industry interests, you might want to give LinkedIn a second look. Read more
How to Create a Positive Attitude
A positive attitude is never automatic. You have to work at it! Here's how to become a master of the mind. Read more
The Secret of Planet Fitness's Success
Keeping things simple has helped the fitness chain grow to more than $500 million in revenue. Read more
A Lesson in Crisis Communication From Beyonce
Need to manage a public relations crisis? Take a page from Beyonce, who put her critics to shame. Read more
9 Ways to Forge Better Partnerships
Business success depends on your ability to keep your partnerships healthy and happy. Read more
5 Tips for Training New Salespeople
If you want a strong sales team, you need to give your new hires some TLC Read more
Loud and Proud
The famous foam finger: Only the roots are humble. Read more
A Sales Technique that Leaves Everyone Happy
Here's how asking the right questions can help you close big deals while leaving your clients confident they made the right decision. It's a win-win. Read more
