4 Characteristics of the Ultimate Start-up Hire
When you launch a company, each additional employee makes an enormous difference. Here's exactly what you need to look for. Read more
Sales and Marketing
Recent Sales and Marketing Articles
Vanity Keywords: A Useless SEM Strategy
Ranking for 'Vanity Keywords' simply doesn't achieve the same marketing ROI as a long-tail approach. Here's why the practice should be put to rest. Read more
How to Build a Network of Contacts
Facebook, Twitter, and LinkedIn are useful tools, but building a business network requires the personal touch. Read more
Tech Trends: New Ways to Connect
The skinny on new business-card alternatives. Read more
Top 10 Influential Business Books of All Time
These ten books changed the business world forever. Read more
Turn Customers into Your Best Salespeople: 4 Tips
If you're not using your best clients to pitch your brand, you're missing out on one of the most powerful resources you have. Read more
Top 3 Sales Call Errors
Face time with your customer is far too valuable to waste. Read more
Eli Broad: A Most Unreasonable Man
The business titan behind KB Home and Sun America--also an author, philanthropist and art collector--on the trait that brought him success. Hint: It's not co... Read more
JJ Ramberg: Never Say 'No' to a Potential Customer 
Instead, the host of MSNBC's Your Business says you want to talk up something you do offer. Here's how. Watch video
Avoid a Publicity Nightmare
Buyer beware! Choosing the wrong PR agency can break the bank and tarnish your brand. Here's how to avoid a costly mistake. Read more
5 Easy Steps to Get Started on LinkedIn
If your customers are other businesses or have specific industry interests, you might want to give LinkedIn a second look. Read more
How to Create a Positive Attitude
A positive attitude is never automatic. You have to work at it! Here's how to become a master of the mind. Read more
The Secret of Planet Fitness's Success
Keeping things simple has helped the fitness chain grow to more than $500 million in revenue. Read more
A Lesson in Crisis Communication From Beyonce
Need to manage a public relations crisis? Take a page from Beyonce, who put her critics to shame. Read more
9 Ways to Forge Better Partnerships
Business success depends on your ability to keep your partnerships healthy and happy. Read more
5 Tips for Training New Salespeople
If you want a strong sales team, you need to give your new hires some TLC Read more
Loud and Proud
The famous foam finger: Only the roots are humble. Read more
A Sales Technique that Leaves Everyone Happy
Here's how asking the right questions can help you close big deals while leaving your clients confident they made the right decision. It's a win-win. Read more
3 Keys to Great Customer Relationships
Customer relationships are all about emotions rather than features and functions. Read more
Facebook Fuels Online Advertising Start-ups
Facebook beat fourth-quarter earnings expectations today. Online ad start-ups had already predicted positive news, thanks to the new FBX advertising exchange. Read more
You Don't Have to Be a High-End Firm to Offer High-End Customer Service
A recent trip using Enterprise Rent-A-Car reminds me luxury customer service isn't expensive, but hugely desirable. Read more
New Rules for SEO Success in 2013
Measuring SEO success by your ranking position for your favorite keywords means falling behind the curve. Read more
Evernote Founder Phil Libin's Rule for Success: No Tricks
Phil Libin, the founder of Evernote, once used sleight-of-hand to play up strengths and downplay weakness. He's found a better strategy for building strong r... Read more
A Little Crazy, a Little Fun: Building the Right Company Culture
You can't position your company as cutting-edge if your employees think it's run-of-the-mill. How we're giving our company culture a boost. Read more
6 Email Marketing Myths
Everyone knows you shouldn't send the same email twice, right? Wrong. Read more
Seth Godin: Why Small Businesses Fail
The famous marketing expert explains how small businesses can hone their market efforts. Read more
Amazon Deletes Negative Reviews and Gets Away With It...But Can You?
Reviews and ratings can build you up--or take you down. Tips to harness them successfully. Read more
Your Start-up Name Matters (A Lot)
Soon after Livestream CEO Max Haot launched his live video broadcast site in 2007, he realized the power of the company's name to drive (or impede) growth. Watch video
Want to Create Insanely Great Products? Lessons From Pink Floyd
The legendary band wouldn't have been so successful without some savvy business moves. Read more
How to Avoid Self-Sabotage
If your core beliefs about yourself, your job, and your company aren't aligned, you can't possibly succeed. Read more
Reading This May Be Your Only Non-Sales Activity Today
Daniel H. Pink talks with Inc. editor-at-large Leigh Buchanan about his latest book, To Sell Is Human, and the ubiquity of sales today. Read more
What Your Customers Would Love to Tell You
Customers are your best insight into launching a new product if only you're willing to listen. Read more
Create an Awesome Welcome Email: 7 Tips
That first email is like the all-important first impression on a hot date. Here's how to pique your customers' interest. Read more
9 Tips for Shorter, Better Meetings
Avoid the unfocused meetings that murder your team's productivity. Read more
Making of a Start-up Video
You have cash and you have employees. What comes next? For many start-ups, it's the promo video. Here's a look at how one start-up did it. View slideshow
