That first email is like the all-important first impression on a hot date. Here's how to pique your customers' interest. Read more
Sales and Marketing
Recent Sales and Marketing Articles
On social networks, you can learn what prospective candidates are like long before you meet them, says Dave Kerpen, co-founder of Likeable Media. Watch video
Create the opportunity for meaningful collisions, says the Zappos CEO. Then just watch as the best things unfold. Read more
Sometimes employees who leave or take a break return more qualified than before. In Yahoo's case, it smacks of desperation. Read more
You can't cost-cut your way to great service. A survey of retailers reveals where they invest to make sure they keep customers happy. Read more
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