3 Win-Win Business Relationships
Are you taking advantage of the most important key partnerships in inbound marketing today? Read more
Sales and Marketing
Recent Sales and Marketing Articles
How Smart Companies Use PR to Get the Word Out
What you need to know to market your new business idea, without spending much (or at all). Read more
Easy Ways to Polish Your Online Reputation
Chances are, people are searching your name online. Will you like what they find? Read more
'We Had No Idea What the Numbers Would Look Like' 
To get customers to come back, Wayfair co-founder Niraj Shah had to reorganize his 200 home goods websites. Watch video
How to Make (or Lose) an Easy Sale
Listen carefully, because sometimes prospects tell you up front that they're ready to buy right now. Read more
Yahoo Is Trying to Lure Back Former Employees: Should You?
Sometimes employees who leave or take a break return more qualified than before. In Yahoo's case, it smacks of desperation. Read more
Posting on Facebook? First Figure Out Why.
Too many companies waste their time on social media. Ten objectives you should consider before you Tweet or post an update. Read more
How to Break Bad Sales Habits
The new year is the perfect opportunity to get rid of bad habits, especially when those bad habits are hurting your sales. Here are some tips to create good ... Read more
Are You a Low-Touch Retailer in a High-Touch World?
You can't cost-cut your way to great service. A survey of retailers reveals where they invest to make sure they keep customers happy. Read more
Is Marketing Truly Necessary?
A marketing group is only useful if it's measurably increasing revenue or reducing sales costs. Read more
The Profitability Illusion
If you aren't providing profitable products and services, you may not be creating true customer value across the business. Read more
Sidestepping the Needy-Customer Trap
Company founders cultivate their customer base with great care. But there comes a point when it's best to delegate. Read more
Transform Rejection into Success: 5 Steps
The number of rejections you get is usually proportional to the success you achieve. Read more
How I Hire Great Talent
Vanessa Nornberg, owner of Metal Mafia, talks about why your sales team matters. Watch video
Why Your Shipping Policy is Losing You Business
If you're a small retailer, you've got it hard enough; don't lose a potential customer because of bad customer service and annoying store policies. Read more
6 Things Every Customer Wants
Contrary to popular belief, customers are less interested in price than in these six things. Read more
The Sticky Customer Trap
Are you creating value with your best customers, or is it just an illusion? Here's how growing revenue can lull you into complacency. Read more
Inside a Successful Celebrity Ad Campaign
A big name and a pretty face help--but there's much more that goes into making a celebrity endorsement work. Read more
4 Reasons Customers Won't Trust You
These four common (but easily-correctable) errors tell your customers you can't be trusted. Read more
How to Write an Insanely Popular Blog
The most popularly shared articles online, regardless of industry, topic, or even author, often share these similar traits. Read more
How to Protect Your Mission as You Grow
How do you make the right decision when your new business idea doesn't align perfectly with your current mission? Read more
Must-Know Tips to Measure Your Mobile Marketing
Everyone has a cell phone, but mobile marketing is notoriously tough to analyze and measure. Here's how to start. Read more
3 Oddball Interview Questions You Need to Ask
Vanessa Nornberg, owner of Metal Mafia, talks about how she screens candidates. Watch video
5 Customers You Should Fire
In 18 years of running my own business, I've found it's important to know when to turn the tables and fire a client. Here are those five times. Read more
Sales Tip: Know All 3 Decision Makers
When selling to any but the smallest firms, you'll need to convince three decision makers that it makes sense to buy. Read more
