Is Social Media Advertising or PR?
PR excels at messaging, but advertising focuses on results. So where does that leave your social media marketing? Read more
Sales and Marketing
Recent Sales and Marketing Articles
Are You Punishing Perfectly Good Job Candidates?
Sure, you can find out what your candidate was like five years ago. But maybe you shouldn't care. Read more
12 Ways to Spring Clean Your Business
Now's the time to revisit the basics of your business, tune up operations, improve customer relations, and clear out any cobwebs. Read more
How to Give Away Freebies--and Not Bankrupt Your Business
Giving away products and services may sound like a bad business strategy, but there are times when it's the smart thing to do. Read more
5 Basic Principles of Selling
The essence of what I've learned in over a decade of writing about sales. Read more
7 Things Marketers Should Know About Tumblr
As the 32nd most popular website in the world, Tumblr is a big opportunity. But you can't approach it as you would other marketing strategies. Read more
Best Career Advice: Learn How to Sell
If you really want to succeed, learn to sell yourself, your ideas, and your products. Read more
Are You Too In Love With Social Media?
Social media marketing shouldn't happen in a vacuum. How to integrate offline and online strategies. Read more
Nail Your Company About Us Page: 5 Tips
Create an About Us page that is the customer seeking powerhouse that it should be. Here are five things you can do now. Read more
How Pandora Turns Doubters Into Customers 
Pandora founder Tim Westergren talks about why unhappy customers are actually the most helpful, and how to turn them into your biggest supporters. Watch video
How to Write a Sales E-mail
First time e-mails to potential customers must be short and make it easy to move to the next step. Read more
How to Turn Customers Into Die-Hard Fans
Tim Westergren talks about strategies that will turn your best customers into passionate evangelists for your brand. Watch video
This Post Will Go Viral
I spent months researching what makes something go viral. Here's what I learned and how to apply it to your business. Read more
How to Bounce Back From a Social Media Disaster
Made a major flub in front of the whole world on social media? Here's how to respond. Read more
8 Risks When You Ignore Social Media
Ignoring social media because you think you can't prove results? Here's what you risk. Read more
Building an Online Community: The Barn-Raising Strategy
If you build it, they will come? Think again. Building a strong and vibrant community online takes more than a "Field of Dreams" approach. In fact, that look... Read more
12 Rules for Great Customer Meetings
Here's how to have a face-to-face customer meeting that moves an opportunity to the next step. Read more
5 Ways to Know What Your Customers Want Before They Do
You have to train yourself to see the world through their eyes. Here's how. Read more
7 Simple Social Media Moves That Work
Likeable founder Dave Kerpen personally responds to thousands of Tweets, emails, and messages every day. Crazy, or genius? Read more
One Simple Metric You Need to Determine Marketing ROI
Struggling to calculate return on a text campaign or Facebook investment? Just apply this single, simple equation. Read more
5 Steps to Keep Your 'Opportunity Pipeline' Flowing
Do you have trouble identifying new markets to enter? This process can help you uncover and prioritize the best opportunities for business growth. Read more
How to Create an Email Newsletter in Minutes
Flashissue is a slick tool that makes curating and emailing content a snap. Read more
The Ah-ha Moment That Launched Pandora
The founder of the custom radio site on where the idea came from--and how he kept it alive through its rocky launch Watch video
How to Find New Customers
The inimitable Brian Tracy explains how to find the kind of customer who's most likely to buy from you. Read more
Upgrade Your Blogging Skills
Here's a crash course in journalism that will upgrade your blogging skills. Read more
What Jimmy Fallon Can Teach You About Social Media
Even if you're not half as funny as the newly-named Tonight Show host, you can learn a few tricks from him about how to Tweet and Tumblr. Read more
Be Honest: Do You Have A Social Media Strategy?
You wouldn't start an ad campaign without a strategy. You shouldn't post on Facebook without one, either. Read more
4 Reasons to Reprioritize Mobile
Businesses of all sizes need to stop looking at mobile website strategies as a backup to their regular website. Here are four reasons to reprioritize. Read more
8 Killer Online Marketing Campaigns
What makes one online campaign memorable and another a huge waste of marketing dollars? Eight young entrepreneurs weigh in on their favorite campaigns--and w... Read more
5 Things You Should Never Do on Facebook
Not enough folks "liking" you on Facebook? Here's how you are driving your fans away. Read more
19 Things Every Salesperson Should Know
The essence of sales success distilled into a single, short list. Read more
Going Viral: Lessons From a Joke That Triggered 6,000 Tweets
You can't force something to go viral. But you can help it along. Read more
Attract Customers Who Want to Buy: 7 Ways
A new HubSpot survey proves inbound marketing is a hands down winner in customer attraction. Here are seven tips on how to drive customers to your door. Read more
How to Take the Guesswork Out of Your Advertising
Tired of relying on focus groups to test ads? Affectiva's facial-reading software knows what people watching your ad really think at any moment. Read more
Create Your Personal Brand: 8 Steps
Take control of your online presence to create a memorable personal brand. Read more
