Nurture Your Most Profitable Customers
Profitable growth is more achievable if you focus on identifying your most valuable customers--and keeping them happy. Read more
Sales and Marketing
Recent Sales and Marketing Articles
An Absurdly Easy Negotiating Trick
Getting to the proverbial "win-win" situation requires getting everyone on the same team. Read more
5 Seemingly-Small Secrets to Hyper Growth
The co-founder of Likeable Media explains how the company's culture has contributed to its five-year catapult to $5 million in annual sales. Read more
Harnessing the Great Big Marketing Laboratory at Your Fingertips
If you're not testing your online marketing, you're wasting time and money. Try these cheap and easy methods. Read more
How to Win When You're the Underdog
Yes, size matters. But it's not the only thing. An ecommerce entrepreneur shows how to compete when you're outmanned and out-spent. Read more
How to Sell to the Corner Office
Land a face-to-face meeting with a business mogul using these techniques. Read more
Put LinkedIn to Work For You: 7 Ways
LinkedIn is a great tool if used with skill and purpose. Not every one does. Here are seven tips for getting a good return on your efforts. Read more
Meet the Entrepreneur Reinventing Polaroid
Polaroid's trying to come back in a big way. Here's the entrepreneur (yes, entrepreneur) making it happen. Read more
3 Must-Have Goals at Tech Trade Show CES
Adjust your goals and strategies at industry trade shows as your company's needs change. Read more
The Challenger Sale: Not Very Challenging
The bestselling book simply repackages old ideas in a new wrapper. Read more
How Leaders Make the Most of Social Gatherings
The best leaders use social events as opportunities to strengthen relationships, engage with shy colleagues, and express appreciation. Read more
3 Easy SEO Tools to Improve Your Website
These companies can help take the mystery out of SEO and get your site on its way to ranking higher in Google. Read more
Google's FTC Win: Web Businesses React
Many online companies are disappointed with the FTC's recent ruling on Google's search results. But some of Google's direct competitors are surprisingly supp... Read more
Google Antitrust Decision: What Does It Mean For Your Business?
Probably nothing good--the FTC barely slapped Google on the wrist. Now, small businesses have to learn to live with it. Read more
5 Online Marketing New Year's Resolutions for 2013
Want to be a better online marketer this year? Here are five resolutions you should definitely keep. Read more
How to Get and Cultivate Customer Advocates
Instead of climbing onto a rooftop and shouting, why not have everyone on the street singing your praises? Read more
6 Ways to Enhance Your Credibility
You won't succeed in business if nobody believes in you. Here's how to make certain they do. Read more
Top 3 Interview Questions for Hiring Salespeople
Streamline the interview process with these three questions that help you zero in on serious candidates. Read more
4 Tips to Making Sales Goals a Reality
Don't lose sight of your objectives for the new year. Here are four ways to keep them in view. Read more
Top 5 Business Books of 2012
The best (and bestselling) business books of this year were mostly about exposing corruption. Read more
Convert Community Goodwill Into Cash
You've worked hard to build your company's reputation in the local community. Convert that goodwill to real value as you prepare to sell your business. Read more
12 Great Motivational Quotes for 2013
This set of inspirational thoughts for the new year will galvanize you into action. Read more
My First Year in Business--The 2 Most Important Lessons 
In his first year as an entrepreneur, hospitality mogul Danny Meyer did not know how to read a profit and loss statement, and other stories. Watch video
10 Surprising Marketing Predictions For 2013
Get ahead of the curve on fast-moving, under-the-radar developments with these fresh ideas and trends to watch in the new year. Read more
17 Bold, Marginally Probable Business Predictions for 2013
Planning ahead? Here's what will definitely, maybe, probably-not-but-wouldn't-it-be-cool-if-it-did happen next year. Read more
Daily Promises That Create Motivation
These are the personal values that make me and keep me motivated. Read more
A Great Way to Get Market Insight
New analytics tools have made crowdfunding sites an excellent source for feedback on your business. Read more
Tech Trends: New Tools for Networking on the Road
Check out services that help make road trips more social--and budget-friendly. Read more
The One Innovation Your Competitors Can't Steal
The founder of Shake Shack divulges how he's built a moat around his hospitality business, and prevents copy cats. Watch video
5 Things Not to Do in the New Year
Getting rid of old habits and old ways of thinking is just as important as committing to new ones. Read more
Do You Even Need to Form a Partnership?
Before you get into the nitty-gritty of contracts and cost sharing, ask yourself if you actually need a partner. Read more
How to Close the Big Sale
When the numbers get big, the risk factor--for everyone--grows. Read more
6 Ways Business Could Change in 2013
At long last, the fax machine may finally die. Read on for more shifts next year that may change how you do business. Read more
How to Find Employees Who Go Beyond
Don't ask candidates if they have integrity, says the founder of Shake Shack and Union Square Cafe. Do this instead. Watch video
Make an Effective Mobile Web Site
Don't just shrink your site for mobile viewers, says AnswerLab CEO Amy Buckner Chowdhry. Watch video
