The Smoke-Filled Tomb
An economist reveals which political party will be best for the health of the new economy and why. Read more
Sales and Marketing
Recent Sales and Marketing Articles
EDI: Early Adoption Pays Off
A manager explains how his company increased profits by using electronic data interchange. Read more
The Capacity Trap
A veteran entrepreneur explains why cutting prices to sell unused capacity is not as good an idea as it may seem. Read more
Marketing: Contests for Customers
A quick look at how a new PR firm used a contest to gain recognition for the agency and local entrepreneurs. Read more
Benchmark: Where Marketing Dollars Go
Some data from a recent Gallup survey of 251 companies showing these companies' top direct-marketing tools. Read more
On-Line: Web-Site Promotions
An art gallery owner explains how he had little success using search engines to promote his Web site. Read more
Customer Relations: Image Building
The owner of a remodeling company explains why it does indeed pay to be nice. Read more
Event Marketing: Making the Most of Sponsorship Dollars
A bike-shop owner explains how his business has benefited from sponsoring bicycle races and other community events. Read more
Communications: Getting the Most Out of Voice Mail
A serious voice-mail user gives readers some advice on how to get the most out of their voice-mail system. Read more
Marketing: Let Your Packaging Do the Talking
A look at how packaging can offer a wide variety of ways to communicate with your customers. Read more
Going for the Green
A close-up look at a museum-like golf shop that is sure to spark interest, but will it sell golf equipment? Read more
Andy Klein
Inc. interviews a micro-brewer about how he raised capital through the World Wide Web. Read more
Legal Brief: Cybermarketing
An advertising legal expert offers some tips on how to avoid trouble when advertising in cyberspace. Read more
Newsletters: Spicing It Up
The publisher of newsletters lists some dos and don'ts for those interested in producing a newletter of their own. Read more
Things We Love
A CEO explains why the Voice Organizer 5500 is his favorite electronic gadget. Read more
Profiled Web Site: Eurosport
Read more
Beyond the Wall
Call it wall power. Two young Connecticut entrepreneurs have figured out how to crack the $30 billion dollar college market by delivering advertise... Read more
Community Leads: A Pat on the Back
A restaurateur details how he is sending congratulatory letters and an offer for free wine to promoted workers. Read more
Benchmark: How Much Catalogs Cost
The results of a survey of 115 catalogers about the average production costs and earnings. Read more
Rebel with a Cause
How a body shop became its market leader by using radio attacks aimed at the car-insurance industry. Read more
The Friction-Free Economy
As the barriers to competion evaporate, the world is becoming the small businessperson's oyster. Read more
Marketing: Informing Customers
A bakery owner tells how she uses loyal customers to spread the word about her company's gourmet breads. Read more
Customer Surveys: Asking the Hard Questions
A PR firm's founder explains how he uses customer surveys and what results the surveys have produced. Read more
Business-To-Business: Cutting Catalog Costs
Cost-cutting tips for catalog production are offered from wholesalers of recycled fashion accessories. Read more
The State of Small Business 1996
Inc.'s editor-in-chief offers some comments and an overview of the 1996 special issue, The State of Small Business. Read more
Place Matters
A look at some data showing how the economies of various geographical regions of the U.S. are performing. Read more
The 1996 Inc. 100
A list and ranking of the 100 fatest-growing small public companies in America for 1996. Read more
Q
A CEO answers some questions about how his company is using the Internet and the World Wide Web. Read more
Marketing: Microbrew Marketing
A new approach to marketing that uses a free shuttle service for pedestrians is examined. Read more
Book Review: Back to Basics
A short review of the book Customer Service for Dummies, by Karen Leland and Keith Bailey. Read more
Just Say No
Seven CEOs give different examples of when they refused to make deals to avoid doing bad business. Read more
A Bicycle Built for You
After succeeding with unorthodox marketing, this entrepreneur is going to try it again. Read more
Marketing: Capitalizing on Customer Data
A store owner tells of how she has been gathering client information for years, and how she uses the data. Read more
Customer Service: The Staff-Written Job-Order Form
A quick look at how a printing company turned to its employees to solve problems they had with a job-order form. Read more
