Sales and Marketing


Recent Sales and Marketing Articles

$ex Sells

Entrepreneurs selling erotica goods on the Internet are learning tricks most cyber-merchants should know.  Read more

Getting a Line on Customers

A quick look at how two companies turned to technology to take a nontraditional approach to marketing.  Read more

Private Connections

Want an alternative to the Web? Many company are reaching customers by creating private on-line services.  Read more

My Company Is Small. How Can I Attract My First Big Client?

The president of a direct-marketing agency tells how he landed his largest client.  Read more

Replace Yourself

You may be the best salesperson your company has ever had, but it still might be time to hire a sales manager.  Read more

Marketing 101: The Secrets to Running a Successful Sale

The 1990s have brought dramatic changes to the retail industry, led by the emergence of national discounters. The top problem facing "Mai...  Read more

Resources

A guide to more information discussed in articles appearing in the November issue of Inc. magazine.  Read more

CBS Drops Small Businesses from Letterman Lineup

Neighborhood business people tell what happened on their block when David Letterman and his Late Show moved in.  Read more

Focus, Focus, Focus

Here's how you can take advantage of the strength that all small businesses share--their smallness.  Read more

A Whack on the Head

A past Inc. 500 business owner explains how, when you're ready to learn, failure can be the best teacher.  Read more

Errand Boy

This start-up wants to do your shopping, get your dry cleaning and more, all for a small fee. But, will it fly?  Read more

Reward Good Customers

A cataloger explains how she rewards customers with a gift when they exceed a certain dollar amount in a single order.  Read more

A Nation of Sellers?

On the phone, Bill Gouldd projects a school-boy hesitancy and eagerness to please. It's hard to believe that G...  Read more

An Artist's Log

There were other reasons that I decided to put together an exhibition catalogue that were specific to my being an ...  Read more

The Inc. 500: Inc.'s 15th Annual List

A senior Inc. editor offers an overview and some thoughts on the 1996 Inc. 500.  Read more

What Business Would You Start Today?

One Inc 500 CEO explains how he would like to brew a novelty beer as his next start-up.  Read more

What Business Would You Start Today?

An Inc 500 CEO explains how he would like to launch a company producing home-automation technology as his next start-up.  Read more

Booth Toll

The quick story of how one company's hellish trade show experience ended with its largest sale ever.  Read more

What Business Would You Start Today?

An Inc 500 CEO explains why he would like to try producing programmable golf carts for his next start-up.  Read more

What Business Would You Start Today?

Two Inc 500 CEOs explain why they would like to try to franchise cigar boutiques as their next start-up.  Read more

The Big Chill

An Inc. 500 CEO shares why he thinks he knows the secret behind the Dallas Cowboys.  Read more

Bid to Win

Some hints on how to bid jobs successfully.  Read more

News Flash

A brief overview of the SBA's Service Corps of Retired Executives program.  Read more

U.S. Business Data Worst in World -- and Getting Worse

Various experts discuss why it has become so difficult to track issues concerning small businesses.  Read more

The Snack Food That's Packing America

A profile of a start-up that is producing an all-natural packaging material.  Read more

Multimedia Is the Message

Several small businesses are highlighted as readers see how to maximize the affects of marketing with multimedia.  Read more

GuruWatch

A noted business expert offers comments on how small companies can capitalize on the changes in the marketplace.  Read more

Marketing: Outta Site

An overview of how a small company turned a one-dimensional Web site into a dynamic, interactive marketing tool.  Read more

Pricing: Getting a Move On

How a moving company overcame problems with inaccurate estimates by using software tailored to its industry.  Read more

Selling: Five Ways to Blow a Sale

Five different Inc. 500 CEOs share their biggest sales mistakes and what they learned from them.  Read more

The Smoke-Filled Tomb

An economist reveals which political party will be best for the health of the new economy and why.  Read more

EDI: Early Adoption Pays Off

A manager explains how his company increased profits by using electronic data interchange.  Read more

The Capacity Trap

A veteran entrepreneur explains why cutting prices to sell unused capacity is not as good an idea as it may seem.  Read more