Sales and Marketing


Recent Sales and Marketing Articles

What Business Would You Start Today?

One Inc 500 CEO explains how he would like to brew a novelty beer as his next start-up.  Read more

What Business Would You Start Today?

An Inc 500 CEO explains how he would like to launch a company producing home-automation technology as his next start-up.  Read more

Booth Toll

The quick story of how one company's hellish trade show experience ended with its largest sale ever.  Read more

What Business Would You Start Today?

An Inc 500 CEO explains why he would like to try producing programmable golf carts for his next start-up.  Read more

What Business Would You Start Today?

Two Inc 500 CEOs explain why they would like to try to franchise cigar boutiques as their next start-up.  Read more

The Big Chill

An Inc. 500 CEO shares why he thinks he knows the secret behind the Dallas Cowboys.  Read more

Bid to Win

Some hints on how to bid jobs successfully.  Read more

News Flash

A brief overview of the SBA's Service Corps of Retired Executives program.  Read more

U.S. Business Data Worst in World -- and Getting Worse

Various experts discuss why it has become so difficult to track issues concerning small businesses.  Read more

The Snack Food That's Packing America

A profile of a start-up that is producing an all-natural packaging material.  Read more

Multimedia Is the Message

Several small businesses are highlighted as readers see how to maximize the affects of marketing with multimedia.  Read more

GuruWatch

A noted business expert offers comments on how small companies can capitalize on the changes in the marketplace.  Read more

Marketing: Outta Site

An overview of how a small company turned a one-dimensional Web site into a dynamic, interactive marketing tool.  Read more

Pricing: Getting a Move On

How a moving company overcame problems with inaccurate estimates by using software tailored to its industry.  Read more

Selling: Five Ways to Blow a Sale

Five different Inc. 500 CEOs share their biggest sales mistakes and what they learned from them.  Read more

The Smoke-Filled Tomb

An economist reveals which political party will be best for the health of the new economy and why.  Read more

EDI: Early Adoption Pays Off

A manager explains how his company increased profits by using electronic data interchange.  Read more

The Capacity Trap

A veteran entrepreneur explains why cutting prices to sell unused capacity is not as good an idea as it may seem.  Read more

Marketing: Contests for Customers

A quick look at how a new PR firm used a contest to gain recognition for the agency and local entrepreneurs.  Read more

Benchmark: Where Marketing Dollars Go

Some data from a recent Gallup survey of 251 companies showing these companies' top direct-marketing tools.  Read more

On-Line: Web-Site Promotions

An art gallery owner explains how he had little success using search engines to promote his Web site.  Read more

Customer Relations: Image Building

The owner of a remodeling company explains why it does indeed pay to be nice.  Read more

Event Marketing: Making the Most of Sponsorship Dollars

A bike-shop owner explains how his business has benefited from sponsoring bicycle races and other community events.  Read more

Communications: Getting the Most Out of Voice Mail

A serious voice-mail user gives readers some advice on how to get the most out of their voice-mail system.  Read more

Marketing: Let Your Packaging Do the Talking

A look at how packaging can offer a wide variety of ways to communicate with your customers.  Read more

Going for the Green

A close-up look at a museum-like golf shop that is sure to spark interest, but will it sell golf equipment?  Read more

Andy Klein

Inc. interviews a micro-brewer about how he raised capital through the World Wide Web.  Read more

Legal Brief: Cybermarketing

An advertising legal expert offers some tips on how to avoid trouble when advertising in cyberspace.  Read more

Newsletters: Spicing It Up

The publisher of newsletters lists some dos and don'ts for those interested in producing a newletter of their own.  Read more

Things We Love

A CEO explains why the Voice Organizer 5500 is his favorite electronic gadget.  Read more

Profiled Web Site: Eurosport

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Beyond the Wall

Call it wall power. Two young Connecticut entrepreneurs have figured out how to crack the $30 billion dollar college market by delivering advertise...  Read more

Community Leads: A Pat on the Back

A restaurateur details how he is sending congratulatory letters and an offer for free wine to promoted workers.  Read more

Benchmark: How Much Catalogs Cost

The results of a survey of 115 catalogers about the average production costs and earnings.  Read more

Rebel with a Cause

How a body shop became its market leader by using radio attacks aimed at the car-insurance industry.  Read more