Sales and Marketing


Recent Sales and Marketing Articles

Fighting Drugs in the Workplace

By Inc. staff |  Jan 1, 1989

Some results concerning drug abuse from the American Productivity Quality Center's survey of managers.  Read more

Telemarketing: A Consumer's View

By Inc. staff |  Jan 1, 1989

Some statistics concerning customers' responses to telephone sales calls.  Read more

Changing Diapers

By John Case |  Jan 1, 1989

The second try for a diaper start-up company is proving more successful.  Read more

Making The Grade

By Martha E. Mangelsdorf |  Jan 1, 1989

Entrepreneur targets his business niche during a business school research project.  Read more

Light Show

By Leslie Brokaw |  Jan 1, 1989

New Business paragraph on multiplex cinemas with nightclub atmospheres.  Read more

Water Buddies

By Leslie Brokaw |  Jan 1, 1989

Water-purifying company licenses technology but maintains name to develop market identity.  Read more

If They Can't Find It, They Can't Buy It

By Inc. staff |  Jan 1, 1989

One CEO combats distribution problems by stitching her address on the product.  Read more

Missions Impossible

By Paul B. Brown |  Jan 1, 1989

Profile of three start-up companies and their experiences in marketing new products.  Read more

The Innovation Upstarts

By Joel Kotkin |  Jan 1, 1989

The growing diversity of computer consumers is attributed to the strength of small, focused microcomputer companies.  Read more

How Now, Ed Zschau?

By Hal Plotkin |  Dec 1, 1988

One CEO's desire to build a company and then run for Senate.  Read more

Urban Surfer

By Leslie Brokaw |  Dec 1, 1988

New business information on surfer video game.  Read more

Word of Mouth

By Leslie Brokaw |  Dec 1, 1988

Word of mouth brings one bread business into great expansion.  Read more

One Man's Meat

By Paul B. Brown |  Dec 1, 1988

Supplier of discontinued china and crystal finds that natural disasters promote good business.  Read more

Sweet Deal

By Leslie Brokaw |  Dec 1, 1988

New business information on fruit-sweetened cookies.  Read more

License to Steal

By Paul B. Brown |  Dec 1, 1988

One start-up increased sales by using an already established name for mass marketing.  Read more

It Doesn't Have To Be Free To Be Good

By Inc. staff |  Dec 1, 1988

Customer service charges depend on the amount of consultation a customer wants.  Read more

Get A Whiff Of This

By Leslie Brokaw |  Nov 1, 1988

Creative Environments Inc. founder plans to expand product fragrancing company.  Read more

Sweat Equity

By Leslie Brokaw |  Nov 1, 1988

Deodorant for seven-to-ten year-olds projects growing sales for manufacturer.  Read more

The Thinking Man's CEO

By Steve Solomon |  Nov 1, 1988

Interview with with a CEO who pursues outside activities to expose his company to emerging areas of opportunity.  Read more

Plan B

By Paul B. Brown |  Nov 1, 1988

Marketing information on appealing to the right consumer at the right time.  Read more

An Open (And Pretty) Book

By Inc. staff |  Nov 1, 1988

The benefits of presenting an attractive annual report when sharing numbers with customers and suppliers.  Read more

Taming the Mail

By Bruce G. Posner |  Oct 1, 1988

A CEO is creating a direct-mailing system so companies can accurately target customers while saving money.  Read more

The Big Read

By Leslie Brokaw |  Oct 1, 1988

New business information on children's bookstores.  Read more

Flower Eating

By Leslie Brokaw |  Oct 1, 1988

New business information on edible flowers in the gourmet cuisine industry.  Read more

Everything You Always Wanted to Know About PR...

By Curtis Hartman |  Oct 1, 1988

Advice on PR strategy with regard to the market, not the media.  Read more