Sales and Marketing


Recent Sales and Marketing Articles

Higher Price, Higher Sales

By Inc. staff |  Oct 1, 1988

CEO defends higher prices in return for better quality services.  Read more

Once More, With Feeling

By Martha E. Mangelsdorf |  Sep 1, 1988

One CEO speaks on the stagnation of remaining in one industry.  Read more

When Less Is More

By Inc. staff |  Sep 1, 1988

Retailer test-sells a smaller number of new products in order to avoid an unsalable inventory.  Read more

Surprise! Surprise!

By Charles J. Bodenstab |  Sep 1, 1988

Advice on dealing with inventory shortfalls.  Read more

Aerosol Yogurt

By Leslie Brokaw |  Sep 1, 1988

New business information on yogurt-based whipped cream.  Read more

A Business Card In Every Pocket

By Inc. staff |  Sep 1, 1988

Giving new employees personalized business cards helps welcome them to a new company.  Read more

Marketing as Theater

By Paul B. Brown |  Sep 1, 1988

Suggestions on a marketing strategy emphasizing presentation and customer involvement.  Read more

Revolution for the Hec of It

By Martha E. Mangelsdorf |  Sep 1, 1988

Advertising CEO revolutionized the industry with fixed price offerings.  Read more

Washington, Inc.

By Jay Finegan |  Sep 1, 1988

Group of four Washington women evolves with growing event-management company.  Read more

Keeping Councel

By Inc. staff |  Aug 1, 1988

Some of the different types of counseling companies offer and the percentage of companies offering such services.  Read more

Dressed for Success

By Martha E. Mangelsdorf |  Aug 1, 1988

Women's clothing sold in interchangeable units helps company fight off competition.  Read more

Sign of the Times

By Inc. staff |  Aug 1, 1988

Paranoia sells: new catalog markets spy products to individuals.  Read more

Birth Watch

By Leslie Brokaw |  Aug 1, 1988

New business offers mail-order pregnancy calendar full of relevant facts and tips.  Read more

The Snack Food That's Eating America

By Joseph P. Kahn |  Aug 1, 1988

A portrait of the marketing strategy, research, and development of Smartfood popcorn.  Read more

Secondhand Knowledge

By Inc. staff |  Aug 1, 1988

A marketing research service that lists studies on U.S. and foreign markets.  Read more

Piggyback

By Paul B. Brown |  Aug 1, 1988

A store within a store serves as a joint venture providing benefits to both companies.  Read more

On The Cheap

By Paul B. Brown |  Feb 1, 1988

Stripped of the gaudy language, market research is just information, and information is everywhere. For free.  Read more

Hamburger Heaven

By John Case |  Sep 1, 1987

How McDonald's created modern-day franchising  Read more

Introducing Guerrilla Marketing

By John Case |  Apr 1, 1987

In business as in war, the key to victory is picking the right battlefield and concentrating your troops  Read more

The Small Company's Secret Weapon -- Its Sales Force

By THOMAS T. HAMMOND |  Dec 1, 1986

Recruit where your large competitors won't, get your people to train each other, and never, ever let them compete on price.  Read more

Pizza Fight Mushrooms Into Guerrilla War

By Joshua Hyatt |  Dec 1, 1986

Mr. Shoes Pizza in Rochester, N.Y., takes on Domino's Pizza  Read more

A Cure For Ad Agency Blues

By Wilson Harrell |  Oct 1, 1986

Advertising is a mystery to most company owners -- which may explain why so few get their money's worth from their agencies.  Read more

Beating the Post Office at its Own Game

Beating the Post Office at its Own Game |  Nov 1, 1982

Entrepreneur Scott Adler tries to beat the Post Office by offering a new mailing service  Read more

How To Order Ads A La Carte

By Ivan Levison |  Feb 1, 1982

How To Order Ads A La Carte. Jim Stevens walked into the offices of HyperCreative Advertising feeling like one of the biggest frogs in the pond. He'd bud...  Read more

Tips For Trade Shows

By Joanne Kelleher |  Oct 1, 1981

Experienced exhibitors have found ways to boost the return on their trade-show investments.  Read more