Sales and Marketing


Recent Sales and Marketing Articles

An Apple On Every Desk

How Apple Computer has inaugurated the workplace of the future  Read more

Advertise Wisely: Less Can Be More

Advertise Wisely: Less Can Be More. The fact that you don't have the budget to support half-page newspaper ads doesn't mean you should resign yoursel...  Read more

Negotiating Budgets: Games People Play

The higher the stakes, the more outrageous the tactics.  Read more

Turning The Sun's Power Into Affordable Energy

"Solar relectricity is now a commercial business, something we couldn't say five years ago," says Roger G. Little. As a result, he expects his company, Spire...  Read more

Know The Tricks Of The Trades

Smaller businesses can gain clout by joining forces and forming a small business trade association. Such a group can put together legislative task forces, of...  Read more

Ad Dollars Sense

What retailer would ignore a half-price offer? According to recent statistics on co-op advertising -- advertising that is paid for jointly by a manufacturer ...  Read more

How To Know Your Customers Better

Demographics sounds expensive and frightening, but it's a useful tool even for small companies.  Read more

From the Very Beginning, Apple Was Born to Grow

Apple Computer founders Steve Jobs and Steve Wozniak always expected to get big. Their company was staffed, financed, and designed as if success was a certai...  Read more

What Makes a Great Salesperson?

CEOs previously featured in Inc. on the qualities they look for in their salespeople.  View slideshow

5 Tips for Selling a Service Now

For companies in the service sector, coming up with an effective sales pitch can be difficult. Here are 5 tips for how to sell a service business right now.  View slideshow

The Markdown Blues

The root cause of excessive markdowns can almost always be traced back to the lack of adequate pre-season planning, and in-season adjustments to those plans.  Read more

Retail Sales Gain in October

Strong apparel and general merchandise figures point to solid holiday retail season.  Read more

How to Use Customer Relationship Management Software

CRM as a Customer Service Tool Customer relationship management (CRM) providers have tailored their offerings for the small busin...  Read more

Digging Up Dirt on Your E-Business

Knowing what people are saying about your company can be the difference between building a positive brand image or a negative one.  Read more

E-mail Marketing

e-mail marketing  Read more

Coke Targets Small Business in Trademark Dispute

Company says "Kokie Koala" too similar to its brand.  Read more

The 2009 Inc. 500: The Best of the Websites

Striking the balance between a website that looks good and is also functional can be tough, but these Inc. 500|5000 companies have met the challenge.  View slideshow

The Business Owner's Social Media Tool Kit

A look at how entrepreneurs can boost their business using blogs, social networking sites, multimedia, and online review sites.  Read more

How-To | Customer Service

How-To | Customer Service, Customer Service Article.  Read more

How to Host the Perfect Weekend

Here's how Maker's Mark president Bill Samuels mixes business with pleasure, turns guests into friends, and converts customers into missionaries during the K...  Read more

Google Guns for Small Business Customers

New search tool for small- and medium-sized businesses retails for $4,995.  Read more

Get Started with Social Media

10 big social networking sites and how your company can use them.  View slideshow

Newsgroups and Blogs

Related Terms: Electronic Bulletin ...  Read more

Top 30 Entrepreneurs Under 30 - Matt Mullenweg, Automattic and WordPress

We continue our list of the 30 Under 30 with Matt Mullenweg of Automattic and WordPress.   Read more