Sales and Marketing


Recent Sales and Marketing Articles

Small Business

By Elizabeth Conlin |  Mar 1, 1991

Profile of a small bank where limited growth allows the company to focus on customer service and employee morale.  Read more

Pushing the envelope

By Inc. staff |  Mar 1, 1991

Sending out cards to customers on Christmas and other holidays as well.  Read more

Allied Forces

By Leslie Brokaw |  Feb 1, 1991

Start-up uses its customers as its sales force.  Read more

Child's Play

By Ellyn E. Spragins |  Feb 1, 1991

Start-up attempts to sell a positive-message-stuffed doll to kids.  Read more

Less is beautiful

By Inc. staff |  Feb 1, 1991

Advising customers to buy conservatively rather than getting stuck with merchandise.  Read more

Good plan

By Inc. staff |  Feb 1, 1991

Resources for creating a business plan, marketing and expanding into overseas markets.  Read more

Picture this

By Inc. staff |  Feb 1, 1991

Cutting marketing costs by mailing a less expensive photograph filled package instead of an entire brochure.  Read more

They Chew Gum, Don't They?

By Paul B. Brown |  Feb 1, 1991

Why you should think twice about hiring a public relations firm and some advice on choosing a PR firm.  Read more

Presidential hot line

By Inc. staff |  Feb 1, 1991

President of an automotive services company calls customers directly to check on the service they received.  Read more

The Daily Sales Report

By Elizabeth Conlin |  Jan 1, 1991

A simple written report that keeps tabs on your sales force.  Read more

Network: January 1991

By Inc. staff |  Jan 1, 1991

Network resources.  Read more

Hot Thing

By Leslie Brokaw |  Jan 1, 1991

New business operates out of an incubator selling marinated chili peppers.  Read more

On-Screen Sales

By Paul B. Brown |  Jan 1, 1991

Prodigy's videotex service provides a sophisticated version of direct mail through a PC.  Read more

A New Deal

By Ellyn E. Spragins |  Jan 1, 1991

Royalty financing as a means of paying back investors through royalties on product sales.  Read more

Tech Sharing

By Martha E. Mangelsdorf |  Jan 1, 1991

Programs set up to update the skills of customers' workers to prepare them for automation.  Read more

Watching dough rise

By Inc. staff |  Jan 1, 1991

Teaching employees the dollar consequences of alienating customers.  Read more

Get now, earn later

By Inc. staff |  Dec 1, 1990

Using cellular phones as a sales incentive.  Read more

Guaranteed attention

By Inc. staff |  Dec 1, 1990

Pushing an invisible product with new colorful packaging.  Read more

Image Building

By Paul B. Brown |  Dec 1, 1990

Creating a winning corporate image.  Read more

Out of the Ordinary

By Joshua Hyatt |  Dec 1, 1990

Profile of an Inc. 500 CEO who turned around a no-growth roofing business.  Read more

Servicing customers

By Inc. staff |  Dec 1, 1990

Resource guide to setting up an effective customer service policy.  Read more

Opportunity Rings Once

By Paul B. Brown |  Nov 1, 1990

Tips on devising a well-designed telemarketing program.  Read more

Boomer Berths

By Leslie Brokaw |  Nov 1, 1990

New management company focuses on the retirement housing market.  Read more

A New Twist

By Elizabeth Conlin |  Nov 1, 1990

Subway Sandwiches creates an ecologically minded, money- saving promotion.  Read more

The Winning Ticket

By Inc. staff |  Nov 1, 1990

Business stuffs lottery tickets into direct mail pieces.  Read more

Swapping Ads

By Inc. staff |  Nov 1, 1990

Video store offers movie-rental coupons to area merchants in return for advertising space in their stores.  Read more

Ideas in Motion

By Inc. staff |  Nov 1, 1990

Suggestions on where to place your suggestions box.  Read more

Network: October 1990

By Inc. staff |  Oct 1, 1990

Network reader-to-reader advice on miscellaneous topics.  Read more

You Can Get There from Here

By Inc. staff |  Oct 1, 1990

Printing a map showing how to get to your store on the back of business cards.  Read more

Double-Barreled News Releases

By Inc. staff |  Oct 1, 1990

A PR firm sends news releases on its own progress directly to prospective clients.  Read more

Prove It!

By Elizabeth Conlin |  Oct 1, 1990

Seattle ad agency offers a money-back guarantee to its clients.  Read more

Most Valuable Players

By Inc. staff |  Oct 1, 1990

Company builds customer loyalty by hosting a baseball program.  Read more

You Get What You Pay For

By Paul B. Brown |  Oct 1, 1990

Charging higher prices for customers who require more service.  Read more

Team Makeup

By Leslie Brokaw |  Sep 1, 1990

Heavy hitting retailers are starting a chain of all-cosmetics and accessories stores.  Read more

When in Rome

By Elizabeth Conlin |  Sep 1, 1990

A cosmetic retailer sells her wares at a Saudi Arabian bazaar.  Read more