Sales and Marketing


Recent Sales and Marketing Articles

A New Lease on Growth

By Tom Richman |  Jul 1, 1990

Leasing other companies' brands to grow your company.  Read more

How to Spend Your Summer Vacation

By Teri Lammers |  Jul 1, 1990

Inc.'s guide to great company tours.  Read more

Return Engagements

By Paul B. Brown |  Jul 1, 1990

How to turn that first-time customer into a lifetime buyer.  Read more

Newsbreakers

By Elizabeth Conlin |  Jun 1, 1990

Newsbreakers: People making news in the world of business.  Read more

This Woman Has Changed Business Forever

By Bo Burlingham |  Jun 1, 1990

The Body Shop mixes business with a devotion to social causes, inspiring both employees and customers.  Read more

The Time Machine

By John Case |  Jun 1, 1990

Company finds a niche by getting a product to customers faster than its competitors.  Read more

Kidding Around

By Leslie Brokaw |  Jun 1, 1990

New company markets premium toiletries to children.  Read more

Hard Schlock Cafe

By Leslie Brokaw |  Jun 1, 1990

Dick Clark productions and a New Jersey real estate firm link up to create a chain of diners.  Read more

Where Packaging Is Job One

By Elizabeth Conlin |  Jun 1, 1990

L.A. ad agency owner starts his own beer company.  Read more

Plastics!

By Paul B. Brown |  Jun 1, 1990

Entrepreneur starts business making mailbox posts, speed bumps, and picnic tables from recycled plastic.  Read more

The Product Is the Message

By Paul B. Brown |  Jun 1, 1990

How to turn your product into a household word.  Read more

Intelligent Money

By Ellyn E. Spragins |  Jun 1, 1990

A strategy for getting not just money but helpful advice from private investors.  Read more

Service Busters

By Elizabeth Conlin |  Jun 1, 1990

A telecommunications company uses a helicopter to make emergency repair visits.  Read more

All Together Now

By Inc. staff |  Jun 1, 1990

An ice cream and mail-order candy shop promotes reading in community schools by giving away ice cream.  Read more

Attitude Adjustment

By Inc. staff |  Jun 1, 1990

Employees at a computer company have to put a quarter in box every time they catch themselves criticizing a customer.  Read more

Putting Customers to Work

By Bruce G. Posner |  Jun 1, 1990

Why customers may be your star employees.  Read more

Compensation: Great Expectations

By Inc. staff |  May 1, 1990

Chart: CEOs praises and protests about sales compensation systems.  Read more

A Moving Picture Is Worth

By Inc. staff |  May 1, 1990

Company gets a better response from its direct mail campaign by sending out video catalogs.  Read more

Marketing: Beyond The Product

By Inc. staff |  May 1, 1990

Chart: The percentage of consumers who base purchases on things other than brand loyalty, price and quality.  Read more

How to Compete on Price

By Paul B. Brown |  May 1, 1990

A jewelery distribution company uses strategic pricing as its marketing strategy.  Read more

Hotline

By Martha E. Mangelsdorf |  May 1, 1990

Hotline information paragraphs for May 1990  Read more

Ad Infinitum

By Martha E. Mangelsdorf |  May 1, 1990

An introduction to Ad Bins and the pervasiveness of alternative advertising media.  Read more

Nuts And Bolts

By Inc. staff |  May 1, 1990

Company owner puts a picture of his factory on his sales brochure so customers know where the product is made.  Read more

Surviving on Chaos

By Joshua Hyatt |  May 1, 1990

A company turns itself around after its product is turned away by foreign buyers.  Read more

Customer As Partner

By Inc. staff |  May 1, 1990

Before going into production, a company chairman talks with buyers and lets them shape the final product.  Read more

Rallying The Troops

By Inc. staff |  Apr 1, 1990

Sales manager devises an award system for salespeople, keeping them motivated throughout the entire contest period.  Read more

Network: April 1990

By Inc. staff |  Apr 1, 1990

Network reader-to-reader advice.  Read more

Notebook

By Inc. staff |  Apr 1, 1990

Short informative blurbs on small business-related subjects  Read more

A Whole New Game

By Edward O. Welles |  Apr 1, 1990

A Mexican media magnate and a New York publisher team up to start a national daily sports newspaper called The National.  Read more

How To: Grow a Product-Based Business

By Tom Richman |  Apr 1, 1990

Advice on how to develop a business around a product idea.  Read more

Sitcom Sales

By Elizabeth Conlin |  Apr 1, 1990

Free national ad for Ben Jerry's: A comedy co-producer agreed to put a bumper sticker on the wall of a sitcom set.  Read more

Snack Attack

By Leslie Brokaw |  Apr 1, 1990

CEO credits the success of his cookie company to the attractiveness of the product.  Read more

Who's Calling?

By Inc. staff |  Apr 1, 1990

Business owner asks customers where they first saw an ad for his dental service to find out which ads are effective.  Read more

Roadside Research

By Elizabeth Conlin |  Apr 1, 1990

Before opening a new store, Stew Leonard conducted a market research test along the roadside in Danbury, CT.  Read more

Fast Track

By Elizabeth Conlin |  Apr 1, 1990

Entrepreneur owns three railroad cars and uses them to entertain customers and employees.  Read more