Sales and Marketing


Recent Sales and Marketing Articles

A New Deal

By Ellyn E. Spragins |  Jan 1, 1991

Royalty financing as a means of paying back investors through royalties on product sales.  Read more

Tech Sharing

By Martha E. Mangelsdorf |  Jan 1, 1991

Programs set up to update the skills of customers' workers to prepare them for automation.  Read more

Watching dough rise

By Inc. staff |  Jan 1, 1991

Teaching employees the dollar consequences of alienating customers.  Read more

Get now, earn later

By Inc. staff |  Dec 1, 1990

Using cellular phones as a sales incentive.  Read more

Guaranteed attention

By Inc. staff |  Dec 1, 1990

Pushing an invisible product with new colorful packaging.  Read more

Image Building

By Paul B. Brown |  Dec 1, 1990

Creating a winning corporate image.  Read more

Out of the Ordinary

By Joshua Hyatt |  Dec 1, 1990

Profile of an Inc. 500 CEO who turned around a no-growth roofing business.  Read more

Servicing customers

By Inc. staff |  Dec 1, 1990

Resource guide to setting up an effective customer service policy.  Read more

Opportunity Rings Once

By Paul B. Brown |  Nov 1, 1990

Tips on devising a well-designed telemarketing program.  Read more

Boomer Berths

By Leslie Brokaw |  Nov 1, 1990

New management company focuses on the retirement housing market.  Read more

A New Twist

By Elizabeth Conlin |  Nov 1, 1990

Subway Sandwiches creates an ecologically minded, money- saving promotion.  Read more

The Winning Ticket

By Inc. staff |  Nov 1, 1990

Business stuffs lottery tickets into direct mail pieces.  Read more

Swapping Ads

By Inc. staff |  Nov 1, 1990

Video store offers movie-rental coupons to area merchants in return for advertising space in their stores.  Read more

Ideas in Motion

By Inc. staff |  Nov 1, 1990

Suggestions on where to place your suggestions box.  Read more

Network: October 1990

By Inc. staff |  Oct 1, 1990

Network reader-to-reader advice on miscellaneous topics.  Read more

You Can Get There from Here

By Inc. staff |  Oct 1, 1990

Printing a map showing how to get to your store on the back of business cards.  Read more

Double-Barreled News Releases

By Inc. staff |  Oct 1, 1990

A PR firm sends news releases on its own progress directly to prospective clients.  Read more

Prove It!

By Elizabeth Conlin |  Oct 1, 1990

Seattle ad agency offers a money-back guarantee to its clients.  Read more

Most Valuable Players

By Inc. staff |  Oct 1, 1990

Company builds customer loyalty by hosting a baseball program.  Read more

You Get What You Pay For

By Paul B. Brown |  Oct 1, 1990

Charging higher prices for customers who require more service.  Read more

Team Makeup

By Leslie Brokaw |  Sep 1, 1990

Heavy hitting retailers are starting a chain of all-cosmetics and accessories stores.  Read more

When in Rome

By Elizabeth Conlin |  Sep 1, 1990

A cosmetic retailer sells her wares at a Saudi Arabian bazaar.  Read more

Back-Room Solutions

By Inc. staff |  Sep 1, 1990

Sending back office, hands-on workers off to visit customers to compliment your sales force.  Read more

The Name Game

By Leslie Brokaw |  Sep 1, 1990

New narrow niche health-care center offers therapy for women who encounter problems during pregnancy.  Read more

All The Right Connections

By Elizabeth Conlin |  Sep 1, 1990

CEO creates a salesforce of retired executives who listen for hot prospects at the country club.  Read more

Are We Having Fun Yet?

By Inc. staff |  Sep 1, 1990

Front desk employees are supplied with cash to buy toys to promote a relaxed, playful atmosphere.  Read more

Being There

By Edward O. Welles |  Sep 1, 1990

How to succeed in establishing a dynamic presence in the Japanese marketplace.  Read more

Sitting Pretty

By Paul B. Brown |  Sep 1, 1990

Packaging products so they sell themselves.  Read more

Mobile Service

By Inc. staff |  Sep 1, 1990

Training and service company hits the road with a training equipped motor home.  Read more

Blowin' in the Wind

By Elizabeth Conlin |  Aug 1, 1990

Entrepreneur markets two new nutrition supplement drinks.  Read more

Kidwaves

By Elizabeth Conlin |  Aug 1, 1990

Radio station targets the under 12 market with kiddie newscasts and DJs who help their listeners learn.  Read more

Intimate Relations

By John Case |  Aug 1, 1990

Global pressures are forcing even the fiercest competitors to create strategic alliances.  Read more

Changing the Rules

By Leslie Brokaw |  Aug 1, 1990

Inc. revisits two former Anatomy of a Start-up companies to find one a success and one suffering a rough start.  Read more

On the Floor Sales

By Inc. staff |  Aug 1, 1990

Encouraging prospective buyers to visit by subtracting the cost of their flight if they place a particular order.  Read more

Tracking coupons

By Inc. staff |  Aug 1, 1990

Tracking customers by requiring a name, address, and phone number for every coupon given out.  Read more