6 Ways to Get Noticed
Effective self-promotion lies somewhere between being a wallflower and a flaming narcissist. Find the sweet spot with these tips. Read more
Sales and Marketing
Recent Sales and Marketing Articles
Facebook Sponsored Posts: Do They Work?
Can Facebook's sponsored stories help your marketing efforts? Maybe, but it's complicated. Read more
13 Traits of an Outstanding Salesperson
When you're hiring salespeople, you're hiring the future of your company. Here are qualities young start-up founders say they look for in new sales hires. Read more
5 Sales Setbacks That Are Actually Good News
What seems like a disaster is actually the best news you've heard all day. Read more
Facebook's New News Feed: What's in It for You
CEO Mark Zuckerberg claims the facelift will make Facebook the "best personalized newspaper in the world." Here's what it means for brands. Read more
On Social Media? Get Real or Die
For companies on social media, brand trust is the new economic currency. Fake it at your own peril. Read more
3 Words That Create Instant Credibility
Being a know-it-all is a great way to make people question your common sense. Read more
Top 5 Ways to Sell Technology in 2013
With budgets still tight, companies are reluctant to adopt new technology without a compelling reason. Sales guru Tom Searcy shares five approaches that will... Read more
Optimize for Facebook's Graph Search
Bring your business to the front of the pack in Facebook Graph Search using a few optimization techniques. Read more
How to Use Graphics in Your Presentation
Here are five easy rules for when and how to put graphics in your presentations. Read more
How We Got Funded: Betterment
Always be networking, and don't get cocky, a financial start-up learns. Read more
How to Survive a Chinese Business Dinner
Savvy entrepreneurs know how to charm their Eastern hosts once the rice wine starts flowing--and get back to their hotel rooms in one piece afterward. Read more
Clients Don't Pay? 5 Things You Can Do About It
Every business has customers who can't or won't pay. But there are several ways you can deal with them. Read more
17 Ways to Be Happier at Work
It's not difficult to experience more joy at work. You just need to know the rules. Read more
Network the Hell Out of People: 6 Expert Tips
The more smart people you know, the faster you'll be able to grow your business. But you have to go about it thoughtfully. Read more
Your Elevator Pitch Stinks. Here's How to Fix It
The old, boring elevator speech is dead. Finally. Use these four tips to create a pitch that doesn't sound like an outdated sales speech. Read more
How to Have a Meaningful Conversation
Here are four simple ways to ensure that every business conversation is productive. Read more
4 Ways to Make Company-Wide Meetings Mean Something
Do more than give everyone on your team a warm, fuzzy feeling. Feed their brains. Read more
Stellar Customer Experience: 4 Tips
Take a cue from other businesses that have excellent customer service and learn to incorporate those strategies into your business. Read more
The Makings of a Great Start-up Name: 6 Tips
A killer company name isn't just about finding something that sounds right. Here are six things to keep in mind. Read more
Amateur's Guide to Great Business Videos
For start-ups, there's an efficient way to get a lot of attention for your limited time and money. Here's how to make great videos without killing yourself. Read more
The New Rules for Marketing
What works today is the exact opposite of what worked a decade ago. Read more
Case Study: Delta Market Research
Scam artists hijacked the company's name to run a check-cashing scheme. So it decided to fight back. Read more
Judge the ROI of a Trade Show: 4 Steps
Trade shows can either be a sinkhole for your money, or a great way to uncover new customers. Find out fast. Read more
Marketing Attribution: What You Need to Know
How do you evaluate the performance of print, TV, or banner ads? Here's how to assign credit to the right marketing channels. Read more
The Scarlet Letter of Dating Is 'E' (as in Entrepreneur)
Why do so many female entrepreneurs find it hard to get a date? Read more
4 Companies to Watch at SXSW 2013
These start-ups could steal the spotlight at Austin's big tech show. Read more
SEO Strategy: Link Building Gets a Facelift
The search game has changed, and success by simply building a high number of links is an SEO relic. Read more
New Ways to Advertise on Social Media
Can't keep up with all the updates from Facebook, Twitter, LinkedIn, and YouTube? Read on for latest changes you should know about. Read more
Oops: 10 Common Mistakes on Twitter
Even advanced users make basic mistakes on Twitter. Don't be one of them. Read more
Make Your Slogan Ring True
How many times have you heard a company's tagline and thought, "yeah, right!" Here's how to avoid that fate--and make a promise to your customers you can act... Read more
Top 10 "How to Sell" Books of All Time
These classic sales books should be in every business library. Read more
6 Ways to Be More Compelling
Everyone has to sell something, most often themselves. Most pitches fall flat or offend. Here are six ways to make your offering compelling. Read more
Be a Customer Service Hero on Social Media
You don't need a call center or a team of agents to provide the best customer service to your customers. All you need is a Twitter account and a cell phone. Read more
The 5 Hardest Jobs to Fill in 2013
Fast-growing start-ups are waging a war for top talent. But among even the most difficult positions to slot, a few emerge as the most challenging of all. Read more
