Sales and Marketing


Recent Sales and Marketing Articles

The Importance of Humility in Sales

Expressing humility makes you more believable when you speak with confidence.  Read more

10 Things Better Than Money

Money does buy happiness, but happiness also creates wealth.  Read more

5 Secrets For Landing a Whale of a Client

Corporate America wants to buy from you! Learn how to crack the code to this trillion-dollar marketplace with these surprising strategies.  Read more

There's a Big Stigma in Sales 

Vanessa Nornberg, owner of Metal Mafia, talks about how to find great sales talent.  Watch video

Quick Ways to Turn a Rookie into a Pro 

Vanessa Nornberg, owner of Metal Mafia, talks about how she trains her sales staff immediately after they take the job.  Watch video

These Days, Recruiters Are Worth the Money

When it comes to sourcing the right interview candidates, I've never been keen to use recruiters. But I recently changed my mind.  Read more

3 Ways to Establish Your Company's Voice

Having a unique personality can help you stand out from your competitors. Here are some tips to spiff up your brand voice.  Read more

Interviews: First 5 Minutes Tell You Everything 

Vanessa Nornberg, owner of Metal Mafia, explains the three redflags you should look for--all happen in the first moments of meeting a candidate.  Watch video

Vanessa Nornberg: Building a Killer Salesforce 

Inc. Live: The Metal Mafia founder explains how you can ramp up your recruiting and interviewing process to get the best possible sales team.  Watch video

Nurture Your Most Profitable Customers

Profitable growth is more achievable if you focus on identifying your most valuable customers--and keeping them happy.  Read more

An Absurdly Easy Negotiating Trick

Getting to the proverbial "win-win" situation requires getting everyone on the same team.  Read more

5 Seemingly-Small Secrets to Hyper Growth

The co-founder of Likeable Media explains how the company's culture has contributed to its five-year catapult to $5 million in annual sales.  Read more

Harnessing the Great Big Marketing Laboratory at Your Fingertips

If you're not testing your online marketing, you're wasting time and money. Try these cheap and easy methods.  Read more

How to Win When You're the Underdog

Yes, size matters. But it's not the only thing. An ecommerce entrepreneur shows how to compete when you're outmanned and out-spent.  Read more

How to Sell to the Corner Office

Land a face-to-face meeting with a business mogul using these techniques.  Read more

Put LinkedIn to Work For You: 7 Ways

LinkedIn is a great tool if used with skill and purpose. Not every one does. Here are seven tips for getting a good return on your efforts.  Read more

Meet the Entrepreneur Reinventing Polaroid

Polaroid's trying to come back in a big way. Here's the entrepreneur (yes, entrepreneur) making it happen.  Read more

3 Must-Have Goals at Tech Trade Show CES

Adjust your goals and strategies at industry trade shows as your company's needs change.  Read more

The Challenger Sale: Not Very Challenging

The bestselling book simply repackages old ideas in a new wrapper.  Read more

How Leaders Make the Most of Social Gatherings

The best leaders use social events as opportunities to strengthen relationships, engage with shy colleagues, and express appreciation.  Read more

3 Easy SEO Tools to Improve Your Website

These companies can help take the mystery out of SEO and get your site on its way to ranking higher in Google.  Read more

Google's FTC Win: Web Businesses React

Many online companies are disappointed with the FTC's recent ruling on Google's search results. But some of Google's direct competitors are surprisingly supp...  Read more

Google Antitrust Decision: What Does It Mean For Your Business?

Probably nothing good--the FTC barely slapped Google on the wrist. Now, small businesses have to learn to live with it.  Read more

5 Online Marketing New Year's Resolutions for 2013

Want to be a better online marketer this year? Here are five resolutions you should definitely keep.  Read more

How to Get and Cultivate Customer Advocates

Instead of climbing onto a rooftop and shouting, why not have everyone on the street singing your praises?  Read more