Sales and Marketing


Recent Sales and Marketing Articles

You Have to Be a Fabulous Actor

By Scotty Cadenhead and Malachi Leopold |  May 7, 2012

How Howard Tullman keeps his team (and himself) pumped.  Watch video


I've Seen This Movie Before

By Scotty Cadenhead and Malachi Leopold |  May 7, 2012

"You know you're going to screw up, you just learn to manage it," Tullman says.  Watch video


Showcase Your Business Accolades & Publicity

By Scotty Cadenhead and Malachi Leopold |  May 7, 2012

Walk through Tullman's press room dedicated to 40 years of coverage of his business ventures and success.  Watch video


How Howard Tullman Markets Tribeca Flashpoint Academy

By Scotty Cadenhead and Malachi Leopold |  May 7, 2012

At his for-profit school, the key metric Howard Tullman focuses on is student enrollment.  Watch video


Performance Metrics: Get the Numbers Right

By John Treace |  May 7, 2012

Is that mountain of data actually teaching you anything? Here's how to make sure you've got the right yardstick.  Read more


Bad Press? 5 Ways to React

By Bill Murphy, Jr. |  May 7, 2012

Senate candidate Elizabeth Warren fumbled news that she'd claimed ethnic minority status at Harvard Law School. When the press is all bad, here's how you can...  Read more


Toss Out Your Social Media Metrics

By Marla Tabaka |  May 7, 2012

Fans, schmans! If you judge your business by its social media numbers your bottom-line may be suffering.  Read more


Make Your Team More Nimble: 8 Rules

By Geoffrey James |  May 7, 2012

These easy guidelines can keep your company fast and flexible.  Read more


Act Like A Big Company--on a Shoestring Budget

By Scott Gerber |  May 4, 2012

Tips from Mark Peter Davis, founder of Kohort, and Scott Gerber, founder of the Young Entrepreneur Council.  Watch video


Give a Great Speech: 3 Tips from Aristotle

By John Baldoni |  May 4, 2012

Convey your message, convince your audience, and confirm where they stand. A method from the master of rhetoric himself.  Read more


3 Ways to Create a Powerful Organic Growth Machine

By Vanessa Merit Nornberg |  May 4, 2012

Put your customers in control and you'll grow your business faster and more efficiently than ever before. Here's how.  Read more


How to Close the Biggest Deals

By Tom Searcy |  May 4, 2012

There are seven key factors that change in scale in a "big deal." Here's how to identify them--and then take the necessary steps to land it.  Read more


Marketing Tips: Build Your Brand on LinkedIn

By Geoffrey James |  May 4, 2012

Potential customers now assess your brand based on your LinkedIn profile rather than your website.  Read more


Art of the Sales Pitch

By Scott Gerber |  May 3, 2012

Here's how to hook new customers--or investors. Tips from Kevin Harrington, founder of TVGoods, and Scott Gerber, founder of the Young Entrepreneur Council.  Watch video


Twitter Tips: 11 Things to Tweet When You Have Nothing to Say

By Hollis Thomases |  May 3, 2012

If those 140 characters seem daunting, here are a few things to think about.  Read more


Need Customer Service Help? There’s a Bot for That

By John Brandon |  May 3, 2012

Online customer service 24/7 can be hard to swing on a small business budget. But there is another solution.  Read more


How to Pitch a CEO: 4 Tips

By Jay Steinfeld |  May 3, 2012

Get the attention of a CEO and you've upped your chances of scoring a big deal. Here's how to do it the right way.  Read more


Build Consensus for a Big Sale

By Geoffrey James |  May 3, 2012

If you want a big customer to write a big check, you'll need to get consensus from several decision-makers. Here's how to make it happen.  Read more


How to Close: Selling in the 'Red Zone'

By Tom Searcy |  May 3, 2012

As you get nearer to closing a deal, more obstacles may appear. Make sure you have a game plan.  Read more


How to Organize a Contest to Market Your Business

By Scott Gerber |  May 2, 2012

Tips from Susan Koger, co-founder of Modcloth, and Scott Gerber, founder of the Young Entrepreneur Council.  Watch video


Be Cool in Crisis: Lessons From the Secret Service Scandal

By Steve Cody |  May 2, 2012

How a management team prepares for and manages a crisis is what sets a great business apart from a mediocre one. Here are a few steps key to PR success in th...  Read more


What a 9-Year-Old Can Teach You About Selling

By Tom Searcy |  May 2, 2012

If you want your conversations to have a real impact, you need to simplify your message.  Read more


Presentation Inspiration: Prezi vs. PowerPoint

By Howard Greenstein |  May 2, 2012

When toy company Geared for Imagination needed a presentation for online, for at a trade show, and for internal training, it found Prezi, a fast-growing inte...  Read more


Sales Advice: 6 Rules From the Experts

By Ron Burley |  May 2, 2012

These key sales and marketing principles may not be trendy--but they're true.  Read more


Learn From Obama's (Boring) New Campaign Slogan

By Bill Murphy, Jr. |  May 2, 2012

In Washington, there's no start-up like an election campaign. And there's no quicker way to miss your mark than brand with a lackluster slogan.  Read more