Sales and Marketing


Recent Sales and Marketing Articles

6 Ways to Enhance Your Credibility

You won't succeed in business if nobody believes in you. Here's how to make certain they do.  Read more

Top 3 Interview Questions for Hiring Salespeople

Streamline the interview process with these three questions that help you zero in on serious candidates.  Read more

4 Tips to Making Sales Goals a Reality

Don't lose sight of your objectives for the new year. Here are four ways to keep them in view.  Read more

Top 5 Business Books of 2012

The best (and bestselling) business books of this year were mostly about exposing corruption.  Read more

Convert Community Goodwill Into Cash

You've worked hard to build your company's reputation in the local community. Convert that goodwill to real value as you prepare to sell your business.  Read more

12 Great Motivational Quotes for 2013

This set of inspirational thoughts for the new year will galvanize you into action.  Read more

My First Year in Business--The 2 Most Important Lessons 

In his first year as an entrepreneur, hospitality mogul Danny Meyer did not know how to read a profit and loss statement, and other stories.  Watch video

10 Surprising Marketing Predictions For 2013

Get ahead of the curve on fast-moving, under-the-radar developments with these fresh ideas and trends to watch in the new year.  Read more

17 Bold, Marginally Probable Business Predictions for 2013

Planning ahead? Here's what will definitely, maybe, probably-not-but-wouldn't-it-be-cool-if-it-did happen next year.  Read more

Daily Promises That Create Motivation

These are the personal values that make me and keep me motivated.  Read more

A Great Way to Get Market Insight

New analytics tools have made crowdfunding sites an excellent source for feedback on your business.  Read more

Tech Trends: New Tools for Networking on the Road

Check out services that help make road trips more social--and budget-friendly.  Read more

The One Innovation Your Competitors Can't Steal 

The founder of Shake Shack divulges how he's built a moat around his hospitality business, and prevents copy cats.  Watch video

5 Things Not to Do in the New Year

Getting rid of old habits and old ways of thinking is just as important as committing to new ones.  Read more

Do You Even Need to Form a Partnership?

Before you get into the nitty-gritty of contracts and cost sharing, ask yourself if you actually need a partner.  Read more

How to Close the Big Sale

When the numbers get big, the risk factor--for everyone--grows.  Read more

6 Ways Business Could Change in 2013

At long last, the fax machine may finally die. Read on for more shifts next year that may change how you do business.  Read more

How to Find Employees Who Go Beyond 

Don't ask candidates if they have integrity, says the founder of Shake Shack and Union Square Cafe. Do this instead.  Watch video

Make an Effective Mobile Web Site 

Don't just shrink your site for mobile viewers, says AnswerLab CEO Amy Buckner Chowdhry.  Watch video

Office Dream Day: Rocket Fuel for Your Brain

Ditch the brainstorming meetings. Forget the annual off-site. Let me introduce you to Dream Day, my office's creative time for collectively scheming ways to ...  Read more

Think the Fiscal Cliff is a Big Deal? Think Again.

Everyone's talking about the fiscal cliff. Please. Let's talk about small business' real problems.  Read more

Want to Please Investors? Put Them Last 

The founder of Shake Shack and Union Square Cafe on why investors come after employees, customers, vendors, and community.  Watch video

Gain More Digital Market Share in 2013

Focusing on these four major trends next year can up your credibility online and on mobile devices.  Read more

What to Discuss Before Conceiving a Start-up

Is there a start-up in your family's future? Here's the conversation you need to have, pronto.  Read more

2013 Trend: Social Media Will Get Bigger

Facebook just hit 1 billion users. Brace yourself for the backlash.  Read more