Sales and Marketing


Recent Sales and Marketing Articles

The Scarlet Letter of Dating Is 'E' (as in Entrepreneur)

Why do so many female entrepreneurs find it hard to get a date?  Read more

4 Companies to Watch at SXSW 2013

These start-ups could steal the spotlight at Austin's big tech show.  Read more

SEO Strategy: Link Building Gets a Facelift

The search game has changed, and success by simply building a high number of links is an SEO relic.  Read more

New Ways to Advertise on Social Media

Can't keep up with all the updates from Facebook, Twitter, LinkedIn, and YouTube? Read on for latest changes you should know about.  Read more

Oops: 10 Common Mistakes on Twitter

Even advanced users make basic mistakes on Twitter. Don't be one of them.  Read more

Make Your Slogan Ring True

How many times have you heard a company's tagline and thought, "yeah, right!" Here's how to avoid that fate--and make a promise to your customers you can act...  Read more

Top 10 "How to Sell" Books of All Time

These classic sales books should be in every business library.  Read more

6 Ways to Be More Compelling

Everyone has to sell something, most often themselves. Most pitches fall flat or offend. Here are six ways to make your offering compelling.  Read more

Be a Customer Service Hero on Social Media

You don't need a call center or a team of agents to provide the best customer service to your customers. All you need is a Twitter account and a cell phone.  Read more

The 5 Hardest Jobs to Fill in 2013

Fast-growing start-ups are waging a war for top talent. But among even the most difficult positions to slot, a few emerge as the most challenging of all.  Read more

Selling in the Post-Internet Age

The Internet has utterly transformed the way that companies buy and sell.  Read more

Protecting Your Online Reputation from Trolls: 8 Tips

Some customers have legitimate complaints. Others are just itching for a fight--or a refund. How to respond.  Read more

Hard Truth About Search Optimization

Search is key to online marketing, but it can't do everything for you. The fact is, most clicks from search go to a just a handful of websites.  Read more

Perfect PR and SEO Relationship: 3 Tips

Collaboration between PR and SEO teams can lead to new content, better publicity, and even new business. Here's how to make it work.  Read more

Train Your Brain to Be Optimistic

Optimism isn't always automatic. Sometimes you must create it for yourself.  Read more

How My Site Gets Tons of Traffic From Pinterest

My company, Greatist, is the fastest growing health-and-wellness site on the Web. We wouldn't have that label without these tricks for using Pinterest.  Read more

Content Your Customers Actually Care About

Offer expertise and knowledge to help customers--don't just sell to them.  Read more

The Fashion Week You've Never Heard Of

The runways in New York, Paris, and Milan may get all the attention, but most of the industry's business happens at a different event.  Read more

Would You Get Naked With a Customer?

In some cultures, getting naked with customers is just part of doing business.  Read more

The Real Reason Your Marketing Doesn't Work

You may have a bunch of demographic stats, but do you really understand how your customers feel?  Read more

Create Your Own Active Online Community

Google+, Facebook, and LinkedIn can provide a lucrative opportunity if you can attract an engaged audience. Here's how to do it.  Read more

Big Presentation? Imagine It's Open Mic Night

Successful comedians are deft presenters. 8 comedy lessons to apply to your next business presentation.  Read more

4 Ways You Discourage Customers From Buying

The relationship between buyers and sellers has changed. In the process, these four tactics have become major turn-offs.  Read more

Business in Trouble? Tell Your Customers

When this café ran into financial trouble, the owners did the only thing they could: They asked customers for help--and help they did.  Read more

5 Ways to Tame Your Email Beast

These five methods and applications can get the email monkey off your back.  Read more

Does Facebook Work for B2B Marketing?

Some firms have had success, while others say the social network does little for them. Inc.com talks to Facebook's small business director to learn more.  Read more

How to Sell Anything to Anybody

Whether you're selling products to customers, ideas to your boss, or yourself to an employer, we're all in sales. Here's how to get the deal done.  Read more

13 Habits of Extraordinary Bosses

Extraordinary bosses use these habits to bring out the extraordinary in those around them.  Read more

Turn Your Toughest Customer Into Your Biggest Fan

These 7 tips will help you transform your most difficult clients into big marketing victories.  Read more

Customer Service, Holistically

Two online platforms that help small businesses respond to customer commentary.  Read more

A Few Times a Year We Get the Call, 'The White House Needs Cookies' 

Chef Allyson Ames, co-founder of Wonderland Bakery, describes how her cookies became President Obama's favorite--and were ordered for both the 2009 and 2013 ...  Watch video

7 Ways to Tell Stories (Truthful Ones) to Sell Online

Want to make social media work for you? Tell a story. A personal, honest one about you, or an employee. Not effective? Try again.  Read more

Why You Need Marketing Automation Software

Don't know what marketing automation software is? This sales tool will help you turn prospects into buying customers.  Read more

Silver Lining for the Broken-Down Carnival Cruise? Praise for the Ship's Crew

How Carnival employees handled a filthy, smelly fiasco in the Gulf of Mexico can teach you a thing or two about top-notch customer service.  Read more

Make Your Writing Pop: 8 Tips

With email and social media, everyone writes all the time now. Are you any good at it? Here are eight ways to improve.  Read more