Tired of relying on focus groups to test ads? Affectiva's facial-reading software knows what people watching your ad really think at any moment. Read more
Sales and Marketing
Recent Sales and Marketing Articles
The fashion retailer wants clients to think of it as a friend first and a business second. Co-founders Eric Koger and Susan Gregg Koger explain how they're b... Read more
Your social values can be a boon to your brand--and your revenue. Here's how. Read more
Is "content marketing" the latest buzzword capturing your attention? It's nothing you don't know how to do--if you consider a bit of history. Read more
VC Fred Wilson offers up a bit of counterintuitive advice every new start-up should heed. Read more
When it comes to conferences, some of the best learning and connections come from outside your typical circles. Read more
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