Sales and Marketing


Recent Sales and Marketing Guides

Navigating the New Free-Ad Ecosystem

By Tim Donnelly |  Oct 11, 2011

What's a small business to make of Facebook, Google, and HopStop offering up ad space free of charge?  Read more


7 Ways to Make a Mini-Marketing Campaign

By Tim Donnelly |  Sep 22, 2011

Go big or go home? Forget that. These strategies for increasing your brand influence take hardly any time, and very little money.  Read more


How to Blog to Attract Investors

By Matthew DeLuca |  Sep 12, 2011

Venture capitalists and angel investors weigh in on what they're looking for in your company blog.  Read more


How to Set Up Sales Territories

By Tim Donnelly |  Sep 2, 2011

Deciding how to divide sales territories create the most efficient environment for your sales team is more difficult than just drawing lines on a map.  Read more


How to Sell Your Products in the U.K.

By Courtney Rubin |  Sep 1, 2011

U.S. products almost certainly have a market across the pond. Experts share their tips and advice for shipping inexpensively, hiring help abroad, and dealing...  Read more


How to Negotiate a Land Deal

By Jasmine J. Parker |  Aug 30, 2011

A successful negotiation takes place when both the buyer and seller believe they have received a good price.  Read more


How to Prepare to Launch Your Start-up

By Matthew DeLuca |  Aug 29, 2011

Preparing to launch your start-up means more than simply making sure you have a viable product and potential customers. Here are five tips on how to prepare ...  Read more


How to Qualify a Sales Lead

By Tim Donnelly |  Aug 19, 2011

Learning how to properly qualify a sales lead can be the difference between landing a juicy new business deal or wasting lots of energy barking up the wrong ...  Read more


The New Rules of Getting Press for Your Start-up

By Darren Dahl |  Aug 15, 2011

Think Facebook and Twitter are all you need to get the word out about your new business? Here are eight more ways to get some media attention.  Read more


How to Choose an Advertising Agency

By Drew Gannon |  Aug 11, 2011

With thousands of ad firms wanting your business, how can you choose? Experts explain how to set your goals, put it in an RFP, and snag the best creative team.  Read more


How to Combine Foursquare and Your Loyalty Program

By Lou Dubois |  Jul 21, 2011

Tying a traditional loyalty program to social and location-based check-ins can be an easy way for businesses to attract customers and make money. Here’s ho...  Read more


How to Sell on Value Rather Than Price

By Tim Donnelly |  Jul 20, 2011

Don't want to compromise on price? Experts explain how to stay competitive based on the value of your product or service to consumers.  Read more


How to Choose a Live Chat Service for Your E-commerce Site

By Matthew DeLuca |  Jul 19, 2011

Adding a live chat service to your e-commerce site can simplify communication with your customers. Here's how to integrate this alternative to e-mail and cus...  Read more


How to Make Great Brand Merchandise

By Tim Donnelly |  Jul 13, 2011

Creating brand merchandise can strengthen customer loyalty and enlist fans to spread your name—"but you don't want to make just another oversized T-shirt.  Read more


How to Best Harness Inbound Marketing Leads

By Eric Markowitz |  Jul 6, 2011

Once your company gets a sales lead from your site, you'll need to make the right steps to convert them into a paying customer. Here's what you should know.  Read more


How to Market a Brand New Product

By Drew Gannon |  Jun 22, 2011

What the Snuggie, the Roomba, and other innovative products can teach you about turning an unknown name and product into a consumer success.  Read more


How to Market Your Business Using Google Places

By Eric Markowitz |  Jun 21, 2011

Pretty much everyone uses Google to find local businesses. Here's how to make sure your company stands out.  Read more


Making Your 15 Minutes of Fame Last

By Nicole Carter |  Jun 17, 2011

Whether it's sudden press or a viral video, it's easier than ever for business owners to get a taste of the spotlight. Here's how to make it last.  Read more


How to Spice Up Your Sales Meeting

By Tim Donnelly |  Jun 13, 2011

Keeping a meeting interesting is something even the sharpest sales reps struggle with. Experts share a few tips on how to mix things up.  Read more


How to Break Into the Daily Deals Space

By Christine Lagorio |  Jun 9, 2011

Groupon—one of the fastest growing companies ever—has proven the formula works with its estimated $750 million IPO. Can you still break into the crowded ...  Read more