How to Find Your First Customer
Your first paying customer is always the hardest to get but also the most exciting to acquire. Read more
Sales and Marketing
Recent Sales and Marketing Guides
How to Handle a Spike in Sales
As the economy improves, company owners face a new challenge: How to handle a spike in sales. Read more
How to Start a College Entrepreneurship Club
Entrepreneurship clubs help students turn their ideas and passions into businesses and develop future business leaders. Read more
How to Make the Most of Customer Feedback
A guide to help businesses determine why gathering customer feedback is important, how to get customer feedback, and what to do with that feedback once you h... Read more
8 Things You Should Know Before Becoming a Direct Seller
The possibilities are limitless for enterprising individuals who can figure out the right product and the right company to choose. Read more
How to Use Google to Improve Your SEO
Tips on using a few of Google's free tools to help optimize your site for search engines. Read more
How to Survive a Las Vegas Trade Show
Getting the most out of Sin City without getting a headache. Read more
How to Assess a Direct Selling Opportunity
Despite the pyramid and Ponzi schemes that imitate direct selling, there are plenty of legitimate opportunities to be found. Here's how to tell the difference. Read more
How to Choose CRM Software
Managing customer relationships can be a daunting task but also a very rewarding one. Luckily, there's business software that will help you. Here's how to se... Read more
How to Design and Build a Mobile Website
With 75 million Americans accessing the Web from mobile phones, your business can’t afford not to provide customers with a seamless browsing experience. He... Read more
How to Use Location-Based Social Networks for Your Business
More small businesses are looking to profit from promotions on location-based social networks such as Foursquare and Gowalla. Here's a guide to tapping in to... Read more
How to Optimize Your Site for Search
Want to drive more potential customers to your website? Here are some basic steps to take that will help boost your presence on the search engines. Read more
How to Create a Virtual Goods Market
So you've heard there's money to be made in the virtual goods market and you're ready to launch your first virtual goods? Here's some tips on finding real cu... Read more
How to Open a Business in Brooklyn
New York City's biggest borough is as much a brand as a location, and it is ripe for start-ups of all stripes. Read more
How to Choose the Best Name For Your Business
Entrepreneurs often angst over the perfect name for their business. This guide will help you choose a defensible trademark and a search-friendly, recognizabl... Read more
How to Diversify Your Customer Base
Every business wants to reach a broader audience. Here are five free strategies to diversify your audience and to expand your reach. Read more
How to Define Your Target Market
To build a solid foundation for your business, you must first identify your typical customer and tailor your marketing pitch accordingly. Read more
How to Choose the Best SEO Firm for Your Business
A great search engine specialist is hard to find, but the right one can seriously improve your page rank - and your bottom line. Read more
How to Plan a Product-Launch Event
Your product isn't the next iPhone. So what? Throwing a stand-out event can generate tons of buzz anyway. Read more
How to Optimize Your Facebook News Feed Presence
To find business on Facebook, first business has to find you. Read more
5 Secrets to Selecting Highly-Effective SEO Keywords
How many keywords should you assign to each page on your website--and how should you pick them? An Inc. 500 CEO offers his advice on SEO. Read more
10 Tips for Bootstrapping Your Marketing
When money's tight, your brand's image doesn't have to suffer. Read more
How to Choose the Best Business Card for Your Company
Networking, marketing, and leadership experts lay out what makes an effective business card, business card style taboos, and the importance of design versus ... Read more
How to Boost Traffic at Your Trade Show Booth
Want to stand out? Plan ahead and skip the tchotchkes and gimmicks. Read more
How to Build an eBay Storefront
Ready to open shop online? Sellers and experts share their secrets to succeeding in eBay's brand of e-commerce. Read more
How to Write a Social Media Policy
Whether your company is active on social media, your employees probably are. Here are some things to consider when creating a social media policy. Read more
Cold-Calling 101
Thinking of just picking up the phone and dialing an executive to drum up some new business? Not so fast. You need a game plan. Here's how to develop one. Read more
How to Build Your Personal Brand
With traditional publicity vehicles and the Web’s resources at hand, making a name for yourself is easier than ever. Read more
How to Use Kickstarter to Launch a Business
Have a little idea that needs a boost? If you have a robust social network, this crowdfunding site could be just the thing to help. Read more
How to Use Twitter as a Recruiting Tool
The social media site is emerging as a tool to identify and engage potential job candidates. Here's how to use Twitter to help you find your next hire. Read more