How Social Media Has Changed Business Travel
Let's face it: Social networking influences the way we travel, whether on business or for pleasure. Here's how you can make the most of your trip by using th... Read more
Sales and Marketing
Recent Sales and Marketing Guides
7 Tips for Improving Your Sales Forecasting
Sales forecasts are by nature imperfect. But experts say there are ways to squeeze more value out of the projections you're making. Read more
New Tools for Sales Training
Welcome to the world of sales training 2.0, where innovators are leveraging new technology—and new thinking—to make better sales people. Read more
How to Use Samples to Promote Your Product
Got a product? Give a sample. Make sampling easy and effective for any product in any industry with these six steps. Read more
The New Rules of Building Customer Loyalty
Want your customers to stick to you like glue? Today it takes more than a punch-card or priority line. Read more
8 Tips for Using Social Blogging to Grow Your Business
Use continuous updates and punchy messages to heighten interest and keep your customers informed about products or services which in turn can boost sales. Read more
10 Tips on How to Research Your Competition
Keeping tabs on your competition is a great strategy for growing your business. Follow these tips, from fellow small business owners, on which tools are best... Read more
How to Use Game Mechanics to Reward Your Customers
Your customers hoard airline miles and covet their status-symbol black American Express. What was once called "consumer incentives" is now known as "gamifica... Read more
A Guide to Starting Your Small Business Blog
Though time-consuming, blogging about your business has its benefits. Here are four tips to help you get started. Read more
How to Find the Right Employees to Be Your Brand Ambassadors
Here's how to promote your company's message through your most passionate and social-media-savvy employees. Read more
How to Use Augmented Reality in Advertising
Combining the digital and physical worlds, augmented reality offers brands a unique new opportunity to interact with consumers. Here's why it's worth a shot. Read more
How to Host a Virtual Event
Virtual and hybrid events could be the future of corporate event planning. Here are four ways to ensure the success of your virtual event. Read more
10 Pros and Cons of Using Groupon
Group buying may be all the rage among consumers. But does is really make good business sense? Yes it can if you design the promotion just right for your com... Read more
Building Online Trust: 7 Tips for Being Authentic Online
How can you make sure your brand inspires trust online? These tips will help your company feel more real—and build real relationships—through transparenc... Read more
How to Narrow Your Target Market
Companies that try to be all things to all customers are sure to fail. Here's a business guide from Inc.com on how to focus on your target market. Read more
How to Make Your Small Business Seem Bigger
Now small businesses have the technological tools to compete with bigger companies. Read more
How to Monetize Social Media
Companies are not only getting the word out about their brands using social media such as Facebook and Twitter but are also making money. Read more
How to Evaluate Your Sales Success
A sale, even a big one, can mean very little for your company if your customer feels unsatisfied, or if it wasn't actually profitable for your business. Read more
Why Social Influence Matters to Businesses
Eight industry insiders define what social influence means, how to measure it, and why it truly matters. Read more
How to Use Virtual Sales Clerks
Are you giving customers personal service online? Here's how to use live chat to increase sales, learn about your customers, and maybe even make a friend or ... Read more
How to Get the Best Crowd at Your Event
Looking for influential consumers who are interested in your brand to attend your next big company event? Here's how. Read more
7 Blogging Mistakes That Small Businesses Make
Many small businesses have turned to blogging as a way to engage and further connect with customers. But making mistakes in your blog can kill your business.... Read more
How to Create an Effective Company Facebook Page
You've created a company Facebook page. Now what? Here are four tips, from the experts, about how to build a great fan page. Read more
How to Manage a Virtual Sales Force
You can only be in one place at one time. Or can you? Here's how to run a global company—all without leaving your living room. Read more
Google's Farmer Update: 5 SEO Tips You Need Now
With the latest changes to its search algorithm, Google goes after websites that specialize in junk content. Read more
7 Tips for Networking at SXSW
It takes more than business cards to make meaningful connections at SXSW. We asked experts for their tips on navigating the social side of Austin. Read more
How to Market Your Business at SXSW Interactive
Is South by Southwest in danger of being overrun by marketers? Experts advise letting go of traditional strategies in favor of effective grassroots tactics. Read more
How to Protect Your Domain Name from Cybersquatting
Safeguarding your presence on the Internet requires ongoing vigilance to uncover the schemes of unscrupulous characters. Read more
10 Tips on Using Quora for Business
The popular Q&A service is soaring in popularity. How can you maximize its potential for your business? We asked to a few Quora pioneers who've quickly found... Read more
How to Avoid a Social Media Lawsuit
Businesses are utilizing social media to develop their brand and connect with customers. They often overlook the legal ramifications that could arise. Here's... Read more
