How to Advertise on Facebook
Here are 4 tips to make your advertising on Facebook as effective for your business: Stand out among Facebook's status updates, party photos, and comments. Read more
Sales and Marketing
Recent Sales and Marketing Guides
How to Hire a Sales Manager
Adding a sales manager is a pivotal moment in the life of a growing company. It's also expensive. Here is a step-by-step guide for incorporating the best hir... Read more
Your 10-Step Guide to Blogging
Inc.com blogger Maisha Walker lays out a 10-step guide to starting, writing, marketing and monetizing your company blog. Read more
How to Use Social Networking Sites to Drive Business
Advice for small businesses on using social networking sites like Facebook and LinkedIn, and how to integrate these tools into the marketing and recruiting e... Read more
How to Improve Your Site's Search Engine Optimization
Search engine optimization can raise your website's profile, delivering more traffic, more customers, and bigger revenues. Here's how to make the most of thi... Read more
How to Take Advantage of Online Review and Answer Sites
A look at using customer forums and review sites such as Yelp to generate sales, tips on responding to negative feedback, plus how and why to make it simple ... Read more
How to Use Multimedia for Business Marketing
Your guide to using photo sharing, video, podcasts, mobile marketing, and other types of multimedia to broaden your company's reach and introduce new marketi... Read more
How to Set Up a Sales Compensation Plan
Advice for small businesses on how to create the best compensation plan for your sales team, by determining sales goals, performance measures, payout formula... Read more
How to Find New Customers and Increase Sales
How to better understand your target audience, generate new sales leads, and focusing on getting more revenue from existing clientele. Read more
How to Make the Most of Trade Shows
Tips for business owners on how to get the most out of conventions and industry expos. Read more
How to Maximize Holiday Sales and Profits
Advice for small businesses on how to prepare for the holiday season by generating customer loyalty, implementing timely marketing, and determining inventory... Read more
How to Price Business Services
Advice for small businesses on how to manage pricing strategies by calculating costs, considering different pricing models, and evaluating customer and compe... Read more
How to Conduct Market Research
A guide to using market research to understand who your customers are and what they want Read more
Reverse Auctions: 5 Game-Day Strategies
When you're facing off in a live reverse auction, the bidding can feel like gambling, with bluffs, calls, and feints. Here's a sampling of strategies. Read more
How to Train Your Sales Force
Advice for small business owners and sales managers on training sales reps with respect to negotiations, pricing, and cold calling. Read more
How to Manage a Retail Business
What a fledgling retailer needs to know about pricing, competition, inventory, collecting customer data, and more. Read more
How to Advertise Your Small Business Online
Tips on how to drive traffic to your company's website using search engine optimization, social media, and customer-driven marketing. Read more
Customer-Driven Marketing
Loyal customers are a powerful ally. As you will learn, they can generate new business with the accolades they share about your product or services. They... Read more
Managing Customer Data
With so much cynicism about the use (and misuse) of customer data these days, it's especially important for businesses to have a clearly written privacy ... Read more
Best Customer-Service Practices
Today, competition is fierce, and customers have more options than ever -- a tough combination for smaller companies trying to gain market share. Read th... Read more
How to Profit from Market Research
Knowing what your customers want and how they want it is essential to any business. Here's how to gather information through market research. Read more
How-to Save on Marketing Your Invention
You might be seeing dollar signs as you envision your invention heading to market. What you likely aren't thinking is just how costly the process can be.<... Read more
Tips and Sales Techniques for Cold Calling
Advice on developing one of the most difficult skills in sales. Read more
How To Know Your Customers Better
Demographics sounds expensive and frightening, but it's a useful tool even for small companies. Read more
How to Provide Customer Self-Service Online
If you plan to process orders and transactions on your small business's website, then you had better be prepared to field customer service questions onlineâ€... Read more
How to Use Customer Relationship Management Software
CRM as a Customer Service Tool Customer relationship management (CRM) providers have tailored their offerings for the small busin... Read more
How to Use Technology to Improve Customer Service
More companies are using technology to handle customer service in an efficient and cost-effective way. Here's how you can use data management and analytics a... Read more
E-mail Marketing
Despite the enormous influx of spam to our inboxes, e-mail still reigns as an effective marketing tool. E-mail newsletters, in particular, can particularl... Read more
Conducting Online Market Research: Tips and Tools
How to use online market research tools, including search techniques, tips, and tools for using the Internet for researching your competition and market. Read more
How-To | Customer Service
Customer-Driven Marketing Get ideas on generating referrals, using referenc... Read more
