How to Profit from Market Research
Knowing what your customers want and how they want it is essential to any business. Here's how to gather information through market research. Read more
Sales and Marketing
Recent Sales and Marketing Guides
How-to Save on Marketing Your Invention
You might be seeing dollar signs as you envision your invention heading to market. What you likely aren't thinking is just how costly the process can be.<... Read more
Tips and Sales Techniques for Cold Calling
Advice on developing one of the most difficult skills in sales. Read more
How To Know Your Customers Better
Demographics sounds expensive and frightening, but it's a useful tool even for small companies. Read more
How to Provide Customer Self-Service Online
If you plan to process orders and transactions on your small business's website, then you had better be prepared to field customer service questions onlineâ€... Read more
How to Use Customer Relationship Management Software
CRM as a Customer Service Tool Customer relationship management (CRM) providers have tailored their offerings for the small busin... Read more
How to Use Technology to Improve Customer Service
More companies are using technology to handle customer service in an efficient and cost-effective way. Here's how you can use data management and analytics a... Read more
E-mail Marketing
Despite the enormous influx of spam to our inboxes, e-mail still reigns as an effective marketing tool. E-mail newsletters, in particular, can particularl... Read more
Conducting Online Market Research: Tips and Tools
How to use online market research tools, including search techniques, tips, and tools for using the Internet for researching your competition and market. Read more
How-To | Customer Service
Customer-Driven Marketing Get ideas on generating referrals, using referenc... Read more
