5 Tips for Bringing a Third-Party App to Market
These days, you can create an app for just about anything. But so can someone else. How can you go about differentiating yourself from the competition while ... Read more
Sales and Marketing
Recent Sales and Marketing Guides
5 Things You Should Never Say While Negotiating
If you're new to negotiating or find it difficult, here are some missteps to avoid. Read more
How to Best Utilize the New Foursquare for Business
The check-in giant recently relaunched their business page offerings, making it easier for local businesses, retail chains and individual brands to reap the ... Read more
How to Host a Customer Event
Events for customers are a throwback to the days when a handshake was more meaningful than a text alert. An event done right can be just as valuable today, b... Read more
How to Build Better Business Relationships
Whether you realize or not, relationships are the fuel that feeds the success of your business. Here's how to make ones that last. Read more
How Groupon Can Boost Your Company's Exposure
Looking for a cash influx? This isn't it. But savvy entrepreneurs share their tips for earning exposure and new clients by working with Groupon. Read more
How to Increase Online Sales by Increasing Website Conversion Rates
Stop hiding the fine print, and close more deals by simplifying self-service on your website. Read more
The New Rules of Branding Your Business Online
Mastering branding online takes a lot more than a cool logo and catchy slogan. Experts play by a fresh new set of rules. Read more
How to Be Clairvoyant About Revenue
To predict how much of your revenue will reoccur year over year–and how much new business you’ll have to drum up–there are two numbers you need to trac... Read more
11 Best Web Analytics Tools
Every company, regardless of size, requires multiple tools to understand the performance of its website, happiness of its customers and gain key context from... Read more
How to Manage Client Expectations After You Close a Sale
So you've just landed a new client. Now what? Here's how to manage customer expectations and communicate effectively so that the early days after a sale go s... Read more
How to Use Humor in Advertising
Thinking beyond your product and more in terms of humor and entertainment can maximize your advertising effectiveness. Here’s how to pull it off. Read more
7 Tips for Business Forecasting
Forecasting sales and cash flow is never a simple task, and the shaky economic recovery is making the process downright perplexing. We've compiled the best t... Read more
How to Expand Without Losing Your Indie Culture
When your company is growing fast, keeping it true to its roots is tricky. How can you expand without selling out? Read more
How to Know if Your Product Is Infomercial-Worthy
Sure, they can be cheesy. But they can also make you rich. Does your product have what it takes to make it in the world of direct-response TV? Read more
How to Use QR Codes to Market Your Business
Smart companies are using the scan-codes to break the wall of interaction with customers. Keep these tips in mind when trying it for yourself. Read more
How to Bring an Eco-friendly Product to Market
With more sophisticated consumers and a stricter FTC, creating a green product is no longer a magic bullet to sales. But done right, it can still help you st... Read more
How to Write a Compelling E-mail Subject Line
A subject line is like a handshake. A good one will announce confidence and respect, but a bad one can leave the recipient unimpressed. Read more
How to Design a Website Navigation Bar
Creating a site that's easy to get around will help you convert visitors into customers. Read more
The New Rules of Handling Customer Complaints
We've compiled eight expert tips for dealing with the toughest customers. Here's how it's done right. Read more
How to Get Your Products onto the Beauty Pages
The secrets to getting your products in to some of the top fashion magazines. Read more
How to Hire Seasonal Employees
Each year, U.S. businesses take on thousands of additional workers to withstand increased holiday demand from October to January. Here's how to get ahead of ... Read more
6 Ways Companies Celebrate Sales
Here are some tips on how to reward your best salespeople while also building team morale. Read more
How to Double Your Gift Card Sales
Consumers spent more than $23 billion on gift cards last year. We've pinpointed the best strategies for small businesses to help gift card sales soar. Read more
How to Make Freemium Work For You
Giving away your product or services isn’t as crazy as it sounds. Here are steps to get the most out of the strategy. Read more
How to Maintain Brand Consistency Across Product Lines
With a diversity of products, how do you keep your brand name pure? It's all about who your brand resonates with and why. Read more
10 Tips for Handling a Media Blitz
Is there such thing as too much good press? Here's how to master your PR in a press onslaught and keep a positive business buzz going strong. Read more
How to Successfully Rebrand Your Business
You can't run your company the same way forever. Here are 10 ideas to bring about change and breathe new life into your business. Read more
How to Write a Social Media Press Release
The success of a social media campaign is reliant upon the networks and users themselves. Here is how to craft a press release that incorporates social inter... Read more
6 Tips on Entering Business Contests to Win
Improve your odds of walking away with prizes and publicity to help grow your company. Even if you lose, just applying to a competition can help boost business. Read more