Sales and Marketing


Recent Sales and Marketing Videos

The Power of Kickstarter to Build Awareness 

Crowdfunding can be a great way publicize your company. (It's not all about the money.)  Watch video

The Biggest Challenge of a Consulting Business 

Product design consultant Scott Wilson admits what he finds the hardest part of running Minimal.  Watch video

When Being First Makes a Difference 

Serial entrepreneur Scott Wilson says he was first to mass produce customized phone cases.  Watch video

Is There an iPad App for Proposals? 

Scott Wilson says someone should create an app to make proposal-writing easier.  Watch video

Even a Corporate Job Can Prepare You for Entrepreneurship 

Scott Wilson describes the work experiences that led him to start his own studio.  Watch video

Rule No. 1 of Great Marketing 

Robbie Vitrano, co-founder of Trumpet, a New Orleans branding agency, says the best marketing starts with the purpose of your product.  Watch video

Grow Your Network Effectively And Sincerely: 3 Ways 

Scott Case, CEO of the Start-up America Partnership, says the most successful entrepreneurs have strong networks of other entrepreneurs around them.  Watch video

Grind, Hustle, and Payoff 

Serial entrepreneur Scott Wilson is on a mission to disrupt and delight.  Watch video

How I Get My Fans Hooked 

Sweating every detail of his T-shirt line helped Johnny Cupcakes build a brand, says founder Johnny Earle.  Watch video

My Name Launched My Business 

Johnny Earle explains how he parlayed his nickname Johnny Cupcakes into an eye-catching line of T-shirts.  Watch video

If You Can Only Do One Thing With Social Media, Make It This 

Here's how Dave Kerpen, the CEO of Likeable Local, recommends you get started with Facebook, Twitter, and LinkedIn.  Watch video

'I Launched Virgin With Just $200' 

Richard Branson talks about the small amount of money he got to get his simple business off the ground--the beginning of the Virgin empire.  Watch video

Get Smaller Before You Get Bigger 

"If you're small, you have to be the best." Richard Branson says you can't grow your business until you get everything right first.  Watch video

Step Aside: Let Someone Else Run Your Business 

Richard Branson says to think about the big picture, you have to delegate the nitty gritty tasks to someone you trust.  Watch video

How Pandora Turns Doubters Into Customers 

Pandora founder Tim Westergren talks about why unhappy customers are actually the most helpful, and how to turn them into your biggest supporters.  Watch video

How to Turn Customers Into Die-Hard Fans 

Tim Westergren talks about strategies that will turn your best customers into passionate evangelists for your brand.  Watch video

The Ah-ha Moment That Launched Pandora 

The founder of the custom radio site on where the idea came from--and how he kept it alive through its rocky launch  Watch video

Most Effective Way to Market Your Start-up Today 

HubSpot founder Brian Halligan explains how you can best reach your customers in the age of social media.  Watch video

'I Don't Think We've Figured Social Media Out Yet' 

William Cyr, the CEO of Sunny Delight Beverages, talks about how social media has changed marketing to teens.  Watch video

'Create a Bond Between a Customer and Your Product' 

A.G. Lafley, the former CEO of Procter & Gamble, explains how customers can help you define your start-up strategy.  Watch video

3 Ways to Get Inside Your Customer's Head 

User experience expert Amy Buckner Chowdhry explains how to understand what your customer needs before you launch a new product.  Watch video

Life is Good Founder Bert Jacobs: 'We Wanted Control of Our Baby' 

To take the Life is Good brand beyond t-shirts, Bert Jacobs and his co-founder brother had to borrow $16.5 million to buy out contracts with t-shirt licensees.  Watch video

3 Things to Do Before You Launch a Beverage Company 

Kara Goldin, founder of of Hint Water, explains how you can determine if your new drink has promise.  Watch video

A Few Times a Year We Get the Call, 'The White House Needs Cookies' 

Chef Allyson Ames, co-founder of Wonderland Bakery, describes how her cookies became President Obama's favorite--and were ordered for both the 2009 and 2013 ...  Watch video

The One Essential Element of Every Successful Social Media Plan 

The wine and social media entrepreneur on the most important secret behind a social media strategy that works.  Watch video

Who Should (and Shouldn't) Use Social Media 

The wine and social-media entrepreneur on the how to fit the social medium to your message.  Watch video

The Scarcest Thing in Business (And How to Deliver it to Your Customers) 

The wine and social media entrepreneur on what customers value most and businesses and entrepreneurs don't do enough of  Watch video

The Best Industries for Starting a Disruptive Business 

The wine and social media entrepreneur on where he would most like to be starting a business today.  Watch video

The One Thing That Keeps Customers Coming Back 

The co-founder of Gilt Groupe on the value of scarcity and the imperative to keep things fresh.  Watch video

3 Rules of Success in Online Marketing 

How Gilt Groupe uses every and all social media platforms to build the Gilt brand.  Watch video