Sales and Marketing


Recent Sales and Marketing Videos

A Discussion on Culture and Change 

Marilyn Carlson Nelson is the leader of one of the largest privately held companies in the country, Carlson Companies, with sales of nearly $40 billion do...  Watch video

If You Build It, They Will Shop [Video] 

Selling online can be lucrative, but setting up an e-commerce operation is often a frustrating exercise. Associate editor Bobbie Gossage highlights the be...  Watch video

How We Did It: The Blue Man Group [Video] 

Who are the real men behind that infamous blue paint -- and the multimillion-dollar empire that's sprouted up around them? Senior editor Rick Schine expla...  Watch video

Homaru Cantu's Culinary Trailblazing 

Chicago chef Homaru Cantu's cooking straddles borders between science and cuisine. His concoctions rethink food in radically, offering new products and ma...  Watch video

How I Did It: Phil Hanes [Video] 

By his own admission, Phil Hanes grew up a spoiled rich kid, who used to get beat up at school. So how did he become a master networker? Senior editor Ric...  Watch video

Writing a Mission Statement 

What's the best way to describe your company? Here are five things you need to know.   Watch video

Setting Company Goals 

Achieving long-term success is difficult -- without the right goals in place. Here are five things you need to know.   Watch video

Choosing a PR Agency 

One key to delivering a successful message is finding the right messenger. Here are five things you need to know.   Watch video

Media Dos 

Getting good press can be easier than you think. Here are five things you need to know.   Watch video

How to Develop a Pitch That Gets Read 

What does it take to impress the media? Here are five things you need to know.   Watch video

What Are You Trying to Say? [Audio] 

English may still be the international language of business, but as more entrepreneurs work abroad, they're finding themselves lost in translation. So how...  Watch video

PR for Start-Ups 

Jennefer Witter offers five crucial points to consider when deciding upon a public relations strategy for your small business. You'll learn how to pick th...  Watch video

Short on Cash? [Audio] 

They say cash is king. But it can take customers months to pay up, leaving you in the lurch. So where can you turn? Associate editor Hannah Clark Steiman ...  Watch video

Turning Point 

Every entrepreneur has an experience that puts them on a new course and ultimately proves instrumental in their success. For Michelle Tjelmeland, founder ...  Watch video

Weight Watcher 

It's no secret that America is facing an obesity epidemic. Jay Ferro, founder and CEO of Nutricate, thinks he may have a solution. And no, it's not anothe...  Watch video

The Independent 

Clint Greenleaf, the founder of Greenleaf Book Group, gives authors an alternative to the stodgy New York publishing industry. So what does it take to pen...  Watch video

Beyond YouTube [Audio] 

Online video is transforming the way companies communicate with customers and employees. How can your company take advantage of the trend? Associate edito...  Watch video

Expanding Into New Territory 

One of the most effective tools in expansion will be the word of your satisfied clients. Inc. Expert Nancy Michaels describes how you can most effectivel...  Watch video

30 Under 30: The Granola Guys 

Jason Osborn and Jason Wright started Feed Granola Co. out of their New York apartment. Today their healthy snacks can be found on the shelves of Whole Fo...  Watch video

Leaving a Memorable Impression 

When you're in business for yourself it's crucial that you keep yourself on the tip of your clients' and colleagues' tongues. Nancy Michaels, our One-Pers...  Watch video

Differentiating Yourself in the Marketplace 

Standing out from the crowd takes time and effort. Nancy Michaels has some tips on how to maximize your exposure to potential new clients, and ensure they...  Watch video

How to Get Customers to Pay Upfront 

Wouldn't it be great if your customers actually paid in advance? Unfortunately, for many small-business owners, that's easier said than done. But with the...  Watch video

Generating Client Referrals 

The best customers are those who bring in new ones. Inc. Expert Nancy Michaels explains how to boost your referrals.   Watch video

Maximizing Word of Mouth Marketing 

How do you get customers to preach your gospel? Inc. Expert Nancy Michaels offers tips on generating grassroots buzz.   Watch video

eBay 101 

Many entrepreneurs are making big money on eBay these days. Inc. Expert Barbara Weltman highlights everything you need to get started.   Watch video

30 Under 30: Free Parking! 

Not quite. But BestParking.com founder Benjamin Sann helps customers find the cheapest parking rates in some of the nation's biggest cities.   Watch video

What's in a Name? [Audio] 

As it turns out, a lot. A memorable company name can leave a lasting impression on customers – and just might be the competitive edge you need. Care...  Watch video

Blessing in Disguise 

What does it take to boost your revenue by almost 700 percent? A little help from Harry Potter and Spider-Man never hurts. Meet Kate Maloney, CEO of Costu...  Watch video

How Low Can You Go? [Audio] 

When it comes to setting prices, most entrepreneurs are playing a guessing game. How much should you be charging? Senior writer Stephanie Clifford explain...  Watch video

Making a Sale from the Inc. 500 

For Adam Lowry, founder of Method, making a sale is about making the buyer have faith in you. For Tom Szaky of TerraCycle, it's all about getting them exc...  Watch video