Sales


Recent Sales Articles

Tap into the New Networking, Networking Article

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Wanted: Paying Customers

Most companies spend a lot of energy tracking down customers. It helps to have creative ways of finding the right people to whom you should be selling you...  Read more

Don't Toss the Junk Mail

Looking for a big customer to boost your business? Sometimes you can find sales leads and contact names on product labels or direct mail pieces,Read more

Sales Shine at Show Time

Trade shows aren't simply a place to swap business cards and build relationships anymore," says Sam Ganglani, treasurer of Mannix World, a clothing manufa...  Read more

Training for a Chain Reaction

Want to get your product into a big retail chain but having trouble getting an appointment with a buyer and finding out how to handle such a sale? Fear no...  Read more

Just Desserts

You're inhaling the last string of fettuccine, mopping the last crust of bread through the marinara sauce. Your potential customer sits across from you, f...  Read more

Present Before You Propose, Presentation Skills Article

Present Before You Proposek"> "Don't kick off a meeting with aRead more

High-Caliber Bullets

Design Basics, a home-plan publisher, risks losing sales to its competitors because the home builders who sell its products don't represent Design Basics ...  Read more

Ally with Inside Assistants

Having a tough time getting in to see a decision maker? Maybe you aren't talking to the right people. According to Tom Cottingham, founder of NarrowCast C...  Read more

Selling the Superstores

Giant retail chains can put even tiny manufacturers in the national limelight overnight. But getting onto the giants' shelves isn't easy, and staying ther...  Read more

Good Humor for Cold Calls

Patty Glass, the owner of a $600,000 art consultancy in Cincinnati, finds she gets good results on the phone by coming clean right away. Here's one variat...  Read more

Short and Sweet

Got a minute? In Matt Hession's experience, just about everyone does. And besides, once people saw Hession take off his watch, they couldn't wait to take ...  Read more

" Getting to Yes, After All"

I don't think of myself as a salesperson," says Kim Whittaker. But the president of Baby Faire, a product, services, and information expo for prospective ...  Read more

K.I.S.S. at Work

When mounting competition threatened C.A. Short Co.'s growth, President and CEO Charles Davis figured that the fastest way to expand sales for the company...  Read more

Senses and Sensibility, Presentation Skills Article

Senses and Sensibility ...  Read more

Bottoms Up!

Making a major sale is a process of nurturing relationships, egos, and interest within an organization while pushing your own company's agenda. "Nobody li...  Read more

Call on an Impulse

It wasn't until Nick Molina got desperate that he found out he was selling his product in the wrong places. Molina, cofounder and CEO of Let's Talk...  Read more

Backup for the Band

One way to eliminate time-consuming follow-up with prospects is to follow through immediately when you meet them. This becomes critically important at tra...  Read more

Field Marshals

The best folks to turn to for marketing advice may be the independent salespeople who represent your company. Not only are they most familiar with your pr...  Read more

Picking Sales Hotshots

If independent sales agents are the lifeblood of your business, you know that good producers are hard to find and even harder to hold onto. About 80% of s...  Read more

Curtain Going Up

Presentations are performances. The best way to prepare for a performance is to rehearse. So, why not borrow a technique from the theater and hold...  Read more

What's Your Incentive?, Going Solo Article

'); h1">What's Your Incentive? ...  Read more

School of Hard Knocks

To teach one of his managers the difference between good and bad sales, Norm Brodsky took him cold-calling for a day. The manager insisted he couldn't sel...  Read more

New-Product Survival Strategies

When Milwaukee-based Koss Corp., a $40-million stereo-headphone maker, decided to enter the promising new market of computer headphones and speakers, sale...  Read more

Vintage Salesmeister

Agustin Huneeus, president of a $50 million winery in Rutherford, Calif., noticed that when he went to a fancy restaurant to dine, he rarely found one of ...  Read more

Two-Tier Telemarketing

With only a $5,000 product to offer, CWC Software, in Braintree, Mass., can't afford to put a salesperson on the road. So the 15-year-old company - which ...  Read more

Playing Well with Others, Team Building Article

Playing Well with O//ars ...  Read more

Heat Up Cold Calls, Self-Promotion Article

px 0px 0px 0pxh1">Heat Up Cold Calls href="h Cold calling n="a hard sell. But not iflick call the right people. Carme...  Read more

Terms of Endearment

Don't sign on new customers until they've agreed to your payment terms.  Read more

A Passion for Forecasting

Generating an accurate annual sales forecast will save you from wreaking havoc in your company next year.  Read more

Forget Spreadsheets

Brodsky stresses that the best way to track monthly sales and gross margins is to do it by hand.  Read more

When the Price Isn't Right

A veteran entrepreneur explains that to win loyalty, you have to offer more than a discount.  Read more

Cold-Calling the Fortune 1000 for Advice

When Doug Mellinger started his New York City - based software business, PRT Group Inc., he didn't let fear of rejection stop him from cold-calling the to...  Read more

Semi-Virtual Sales

Inc. Technology 's editor comments on retailing on the Web, and discusses the summer issue of the magazine.  Read more

Stay the Course

A noted small-business CEO explains why you should never, (ever!) change your annual plan in the middle of the year.  Read more