Spanx Founder Sara Blakely Dared to Ask, 'Why Not?'
How Sara Blakely, founder of Spanx, took $5,000 and an idea for footless pantyhose, and turned it into a multimillion-dollar women's undergarment business.
Highlights: Pivotal Moments in the Spanx Story2:33
Sara Blakely went from selling fax machines to creating Spanx hosiery, a leading brand in a formerly male-dominated industry (ironically-enough).
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Innovation: How Spanx Got Started13:34
Sara Blakely on how she came up with the idea for Spanx footless pantyhose.
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Tenacity: How She Got Spanx on Oprah9:33
The steps Sara Blakely took to land her girdles on Oprah and, ultimately, built the Spanx brand.
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Talent: How Spanx Grew7:29
Sara Blakely talks about how she picks team members, handles public relations, and avoids paying for advertising.
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Messaging: Differentiating Her Business Idea5:36
The founder of Spanx developed her idea for a year before she mentioned it to friends or family.
