Spanx Founder Sara Blakely Dared to Ask, 'Why Not?'
How Sara Blakely, founder of Spanx, took $5,000 and an idea for footless pantyhose, and turned it into a multimillion-dollar women's undergarment business.
Sara Blakely went from selling fax machines to creating Spanx hosiery, a leading brand in a formerly male-dominated industry (ironically-enough).
Sara Blakely on how she came up with the idea for Spanx footless pantyhose.
The steps Sara Blakely took to land her girdles on Oprah and, ultimately, built the Spanx brand.
Sara Blakely talks about how she picks team members, handles public relations, and avoids paying for advertising.
The founder of Spanx developed her idea for a year before she mentioned it to friends or family.