00:09 Sara Blakely: I say, take a mental snapshot of where you wanna be in your life. Like a Polaroid picture. You don't even have to tell anybody about it. Mine, I was sitting on the Oprah Winfrey Show. I took my Polaroid picture when I was 20 years old and I called the next 15 to 20 years of my life, filling in the blanks, because I was always like, "What am I talking to Oprah about? I can't wait to figure it out." And I decided to cut the feet out of control-top pantyhose one day and I threw them on under my white pants, and went to the party. I looked fabulous, I felt great and I remember thinking, "This should exist for women". And I drove around North Carolina, in person, to try to convince somebody to help make my idea.
00:48 Blakely: I went back to Atlanta with no luck and two weeks after I made that trip in person to all the hosiery mills, I got a phone call from one of the mill owners and he said, "Sara, I have decided to help make your crazy idea." And when I asked him why he had a change of heart, he simply said, "I have two daughters."
01:09 Blakely: And now I wanted to sell it. I called the local Neiman Marcus at my store in Atlanta and I said, "Hi, it's Sara. I've invented something. Can I come show it to you?" And even the receptionist at Neiman's kinda laughed at me. She said, "We have a buying office and that's in Dallas." I said, "Oh! Okay." [laughter] So, I looked up the buying office phone number in Dallas and as soon as I got the buyer to answer, I said, "Hi, this is Sara Blakely. I invented a product that's gonna absolutely change the way every single one of your customers wears clothes and I'd like 10 minutes of your time to come show it to you." And she's like, "Where do you live?" I go, "Atlanta." She goes, "Well, if you're willing to fly here, I'll give you 10 minutes."
01:47 Blakely: And off I went. And I'm in the office, sitting in front of the most impeccably-dressed woman you can imagine and in the middle of my presentation I go, "You know what? Will you just come with me to the bathroom?" I mean, at this point, I think she's probably thinking she wants to call security. She's like, "What?" I go, "Just come with me to the bathroom. I'm gonna show you. I'm gonna do my own before and after and you're gonna be like "Wow", and come on." So she walks down the hallway and I'm still shaking, and I go in the stall, put on my Spanx, come out, turn around in my white pants and she literally took a step back and went, "Whoa!" She's like, "I get it! It's brilliant and you know what? I'm gonna give you a shot. I'm gonna put you in seven stores."
02:26 Blakely: So, when I got the call from the Oprah Winfrey Show, I was beyond thrilled and excited but I wasn't that surprised.