How Sara Blakely, founder of Spanx, took $5,000 and an idea for footless pantyhose, and turned it into a multimillion-dollar women's undergarment business.
Sara Blakely went from selling fax machines to creating Spanx hosiery, a leading brand in a formerly male-dominated industry (ironically-enough).
Sara Blakely on how she came up with the idea for Spanx footless pantyhose.
The steps Sara Blakely took to land her girdles on Oprah and, ultimately, built the Spanx brand.
Sara Blakely talks about how she picks team members, handles public relations, and avoids paying for advertising.
The founder of Spanx developed her idea for a year before she mentioned it to friends or family.
HIGHLIGHTS Pivotal Moments in the Spanx Story2:33
INNOVATION How Spanx Got Started13:34
TENACITY How She Got Spanx on Oprah9:33
TALENT How Spanx Grew7:29
MESSAGING Differentiating Her Business Idea5:36