Spanx Founder Sara Blakely Dared to Ask, 'Why Not?'
How Sara Blakely, founder of Spanx, took $5,000 and an idea for footless pantyhose, and turned it into a multimillion-dollar women's undergarment business.
Highlights Sara Blakely went from selling fax machines to creating Spanx hosiery, a leading brand in a formerly male-dominated industry (ironically-enough).
Innovation Sara Blakely on how she came up with the idea for Spanx footless pantyhose.
Tenacity The steps Sara Blakely took to land her girdles on Oprah and, ultimately, built the Spanx brand.
Talent Sara Blakely talks about how she picks team members, handles public relations, and avoids paying for advertising.
Messaging The founder of Spanx developed her idea for a year before she mentioned it to friends or family.