Shutterstock founder Jon Oringer talks to Inc.'s Scott Gerber about the lessons he learned in creating a crowdsourced, subscription-driven marketplace.
When Jon Oringer noticed how inconvenient it was to get image rights, he built a company that solved the problem.
The key to building a profitable marketplace is focusing on what you're good at.
You can continuously improve your system by paying close attention to how and when customers use your product.
For Shutterstock, Jon Oringer made the choice to focus on programmers rather than photographers.
To run a company with an entrepreneurial culture, you have to hire disrupters.
In order to build the best offerings for your audience, it's essential that products and marketing interact.
Jon Oringer explains how Shutterstock was profitable from the beginning and why he never turned to investors.
Investors look for growth companies with large, addressable markets.
Other cities can look to New York for ideas on how to develop a thriving start-up scene.
Jon Oringer answers questions on photo-sharing, failure, control and advice for other entrepreneurs.
BEGINNINGS Create a Business That Solves a Problem3:31
SPECIALIZE Secrets of a Successful Marketplace4:13
METRICS Use Data to Drive Smart Decisions4:11
PEOPLE Make The Right Initial Hires4:29
CULTURE Develop a Growth Hacker Mentality6:41
GROWTH Learn to Mix Product and Marketing3:31
BOOTSTRAPPING Building For Sustainability, Not Exit5:31
GOING PUBLIC Which Tech Companies Will Succeed?3:28
LOCATION Say Yes to Silicon Alley4:06
Q&A Finding Success After 10 Failed Businesses