Photo Finish: Success Lessons from a Marketplace Master
Shutterstock founder Jon Oringer talks to Inc.'s Scott Gerber about the lessons he learned in creating a crowdsourced, subscription-driven marketplace.
BEGINNINGS When Jon Oringer noticed how inconvenient it was to get image rights, he built a company that solved the problem.
SPECIALIZE The key to building a profitable marketplace is focusing on what you're good at.
METRICS You can continuously improve your system by paying close attention to how and when customers use your product.
PEOPLE For Shutterstock, Jon Oringer made the choice to focus on programmers rather than photographers.
CULTURE To run a company with an entrepreneurial culture, you have to hire disrupters.
GROWTH In order to build the best offerings for your audience, it's essential that products and marketing interact.
BOOTSTRAPPING Jon Oringer explains how Shutterstock was profitable from the beginning and why he never turned to investors.
GOING PUBLIC Investors look for growth companies with large, addressable markets.
LOCATION Other cities can look to New York for ideas on how to develop a thriving start-up scene.
Q&A Jon Oringer answers questions on photo-sharing, failure, control and advice for other entrepreneurs.