Marc Ecko: Mastering the Art of Authenticity
Fashion designer Marc Ecko talks to Inc.'s Scott Gerber about his best advice for entrepreneurs, his lowest moment in business and his new book, Unlabel.
FEAR Many entrepreneurs don't think about how emotionally grueling business can be, but it's important to acknowledge.
PROBLEM-SOLVING Marc Ecko had a wake-up call when he realized his business was structurally bankrupt, despite a demand for his products.
MARKETING If you don't invest in your own authentic brand, you'll miss opportunities.
CONVICTION What makes a great entrepreneur is the same thing that makes a great artist.
BOOTSTRAPPING You don't need a huge budget to come up with ideas that emotionally connect with customers.
PROGRESS Indulging in nostalgia will prevent your business from moving forward.
SURPRISE You need to be able to both satisfy and surprise your buyers.
SCALING The licensing partners you want are the ones that are hard to get.
IP Marc Ecko talks about the importance of trademarks and patents--and where they're not ultimately useful.
Q&A Marc Ecko answers questions about everyday inspiration, advice for entrepreneurs and learning experiences.