Fashion designer Marc Ecko talks to Inc.'s Scott Gerber about his best advice for entrepreneurs, his lowest moment in business and his new book, Unlabel.
Many entrepreneurs don't think about how emotionally grueling business can be, but it's important to acknowledge.
Marc Ecko had a wake-up call when he realized his business was structurally bankrupt, despite a demand for his products.
If you don't invest in your own authentic brand, you'll miss opportunities.
What makes a great entrepreneur is the same thing that makes a great artist.
You don't need a huge budget to come up with ideas that emotionally connect with customers.
Indulging in nostalgia will prevent your business from moving forward.
You need to be able to both satisfy and surprise your buyers.
The licensing partners you want are the ones that are hard to get.
Marc Ecko talks about the importance of trademarks and patents--and where they're not ultimately useful.
Marc Ecko answers questions about everyday inspiration, advice for entrepreneurs and learning experiences.
FEAR How to Overcome Your Mental Obstacles6:10
PROBLEM-SOLVING What to Do When Everything Goes Wrong6:28
MARKETING You Are Your Best Brand6:59
CONVICTION Sell Yourself Without Selling Out4:20
BOOTSTRAPPING Don't Wait for a Marketing Budget--Be Creative6:58
PROGRESS Comfort Is the Enemy5:58
SURPRISE Give Customers What They Don't Know They Want3:25
SCALING Use Licensing to Grow Your Business6:46
IP What's the Real Value of a Patent?4:22
Q&A Authenticity Is the Most Important Trait1:16