The founder of Angie's List talks to Scott Gerber about building a well-known reviews site from scratch.
Going door-to-door helped us learn what our customers want, says Angie Hicks.
"Work hard, be honest, be frugal" are the guiding ethics at Angie's List, says the founder.
Build a business that's going to last, but give investors an opportunity to exit, explains the Angie's List founder.
Being an introvert has its virtues, explains the Angie's List founder.
What do customers want? A common theme, a fair system, and a place in the conversation, says the Angie's List founder.
Investing in company culture might seem pointless, but cultures created on their own aren't good, warns the Angie's List founder.
These days there is no good reason not to read your reviews, explains the Angie's List founder.
The Angie's List founder explains why re-creating the perfect transaction improves a user's online experience.
Crowdsourcing lets people who otherwise wouldn't be connected share what they're doing, says the Angie's List founder.
Sometimes it's just finding a collection of channels that work for your message, says the Angie's List founder.
After 18 years, the Angie's List founder can still recall the names of her first customers in Columbus, Ohio.
How I Started Angie's List4:23
From Scratch to IPO: Angie's List5:09
Don't Build Just to Sell the Company2:34
Don't Underestimate the Quiet Entrepreneur3:17
My Secret to Getting Loyal Customers5:33
Why Culture Will Make or Break Your Company6:05
Why You Should Take Every Complaint to Heart5:17
How I Get Inside My Customers' Head5:39
Why Crowdsourcing Will Last4:58
How to Choose the Right Marketing Strategy5:24
5 Questions for Angie Hicks1:53