Inc.'s Scott Gerber goes one-on-one with FUBU creator Daymond John on building an effective pitch, a killer brand and a profitable business.
Daymond John talks about finding inspiration for his clothing line in hip-hop.
Daymond John talks about how business models can respond to digital natives changing and disrupting markets.
Daymond John explains why you shouldn't rush to take other people's money: you need to be able to build your business by yourself first.
The foundational element of branding is keeping up with your promise to customers.
Daymond John explains how LL Cool J helped launch FUBU just by wearing the brand.
Daymond John talks about the challenge of enforcing your patents in a global world.
Daymond John explains how determines who to invest in and offers pitch advice for entrepreneurs.
Daymond John talks about the lack of financial intelligence taught in schools and how to improve entrepreneurial education.
Daymond John answers questions on hard-earned business lessons and his best advice for ambitious entrepreneurs.
ORIGINS How I Started FUBU4:00
TECHNOLOGY Every Market Is on the Verge of Disruption3:36
STRATEGY Make Money Off of Other People's Mistakes3:24
OPPORTUNITY If Nobody Else Likes It, It Might Be a Hit4:07
BRAND Sometimes the Message Gets Lost4:45
PROMOTION How Celebrity Solves the Advertising Dilemma5:07
PIRACY You Have to Protect Your Mark3:59
PITCHING Is This a Person I Want to Work With?7:02
COMMUNITY How Can You Teach Entrepreneurship?2:48
ADVICE Always Have Distribution In Place First1:19