Warby Parker's Neil Blumenthal: A New Vision for E-Commerce
Before Warby Parker, customers were suspicious of buying glasses online and big businesses dominated the industry. Co-founder Neil Blumenthal talks to Scott Gerber about overcoming these challenges and going viral.
Neil Blumenthal explains the appeal of trying to break into an industry full of giants.
Neil Blumenthal talks about the challenge Warby Parker faced in building up customer trust for a completely shopping model.
Neil Blumenthal explains what Warby Parker can teach other businesses about building traffic and gaining word of mouth.
There are advantages and disadvantages to being a non-tech person in a tech world.
Technology can't solve everything--you still need your message to resonate with customers.
Neil Blumenthal explains how to keep customers focused on your brand when copycats and new competitors appear on the scene.
The retail experience is no longer split between physical and online--the artificial division is eroding.
The idea of the "quantifiable self" is here to stay, so businesses must figure out how to make wearable tech products appealing to customers.
If you want to win the talent war, your company needs to be doing something meaningful.
Neil Blumenthal talks about meetings, advice and what's next for Warby Parker.