Warby Parker's Neil Blumenthal: A New Vision for E-Commerce
Before Warby Parker, customers were suspicious of buying glasses online and big businesses dominated the industry. Co-founder Neil Blumenthal talks to Scott Gerber about overcoming these challenges and going viral.
Vision Neil Blumenthal explains the appeal of trying to break into an industry full of giants.
Trust Neil Blumenthal talks about the challenge Warby Parker faced in building up customer trust for a completely shopping model.
Authenticity Neil Blumenthal explains what Warby Parker can teach other businesses about building traffic and gaining word of mouth.
Lessons There are advantages and disadvantages to being a non-tech person in a tech world.
Identity Technology can't solve everything--you still need your message to resonate with customers.
Strategy Neil Blumenthal explains how to keep customers focused on your brand when copycats and new competitors appear on the scene.
Convergence The retail experience is no longer split between physical and online--the artificial division is eroding.
Trends The idea of the "quantifiable self" is here to stay, so businesses must figure out how to make wearable tech products appealing to customers.
Mission If you want to win the talent war, your company needs to be doing something meaningful.
Advice Neil Blumenthal talks about meetings, advice and what's next for Warby Parker.