Develop a marketing plan that considers everything from your target market to revenue goals.

Overview | Inc.com Review | Peer Review | Pricing

Before you can begin marketing your product, you must understand your target audience. Marketing Plan Pro helps you define your audience and provides you with the tools to build a strategy that addresses your business goals.

To get started, simply download Marketing Plan Pro. Ten sample plans are included and detailed instructions are offered for every area of content, including tables, that you create.

Use the software's tools and features to map your road to market:

• Create a custom outline with tables, charts, and text.
• Track your progress using an intuitive task manager.
• Confirm that all required elements are complete.
• Generate a detailed final document that contains cover page, table of contents, text, charts, and appendix.

The software also builds financial tables so you can analyze the information. These data help you visualize your company's short-term and long-term goals and implement any necessary adjustments up front. Here are some of the tables you can make:

• Monthly forecasting tools for the first year - track the success or failure of your marketing programs
• Spreadsheets that cover up to five years of projections - plan for decreasing or increasing budgets
• Sales forecast and expense tables - track sales and expenses and assign responsibilities to managers
• Financial tables for tracking planned versus actual results - keep your plan updated over time

You can highlight any data in these tables using a custom charting tool. If you don't want to customize the charts, an automatic charting feature selects the data and builds the charts for you.

Text management controls let you navigate through the text to make any final corrections. The software also includes a spell checker with dictionary files and the capability to develop a custom dictionary. If you wish to include a graphical representation of your marketing strategy in the final report, a strategy pyramid feature helps you generate this.

Questions? Comments? Contact customer service at customerservice@palo-alto.com or 1-888-PLANPRO.

Developing product awareness is an essential step in any successful sales campaign. Before you can sell your products, you must sell your existence through a strong marketing plan. Marketing Plan Pro 3.0 simplifies the process of building supporting documentation for your marketing agenda. Charts, tables, and the plan's format help you to visualize methods for attaining your goal. At the same time, confirm that your strategy falls in line with your business plan and financial projections.

"I'm very pleased with Marketing Plan Pro. It has the basic outline that keeps me organized. It's easy to use, and the information technology example is a very good example. It works!"
Mary Lee Kolich
DisCom International Inc.

• Manage and complete your marketing plan from beginning to end with this software.
• Confirm that your strategy is consistent with your business plan and financial projections.
• Automatically generate charts and tables.

Download: $99.95
Full box version: $99.95 plus shipping

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