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How to Set Business Goals
Your company's goals will only be effective if you have a clear vision of what you want to achieve--and how. Read more
Setting Strategy
Choosing the Right Growth Strategy
There are many ways to guide a business through a period of expansion. Read more
Michael Dell on the Economy
Michael Dell talks about setting priorities, observing changes in customer behavior, and why now is probably a great time to start a company. Read more
Joel Spolsky: Setting the Right Priorities
Strong problem-solving skills are important in business. Knowing which problems you absolutely must solve is even more important Read more
Recent Setting Strategy Articles
Want to Delight Your Customers? Map How They Feel
Make sure every interaction you have with your customers inspires a positive emotion. Read more
Weighing a Big Decision? Take Your Time
To understand all the consequences of an important choice takes time and attention--even if they're hard to come by. Read more
4 Reasons to Fire a Client
Sometimes walking away is worth millions of dollars in lost revenue. Read more
Know Thy Enemy, Befriend Rivals
Scrutinize your competitors, and become friends with them, too. You just might partner to pitch a client, buy one out (or vice versa), or grow the industry t... Read more
How Heroes Inspire You To Be Your Best
When you study the lives of great leaders--their actions, thoughts, choices, struggles, failures, and triumphs--it unconsciously motivates you to be your bes... Read more
Can This CEO 'Scale'?
You'll find out relatively early in the life of a new venture. Here's why. Read more
Meet the Start-up Doctor
What do hyper-creatives, emergency room nurses, and CEOs have in common? Dr. Aaron Blackledge has identified a particular neuro-chemical pattern. Do you have... Read more
A Start-up About-Face: From Fabulis to Fab
Bradford Shellhammer and Jason Goldberg explain how their unloved social network for gay men became a design daily deal site with 1.6 million members. Watch video
Sales Pitch? Know How Your Buyer Thinks & Behaves
I use brain science to understand the play of personalities, and ace new-business presentations. Here's what I mean. Read more
Who’s Accountable for Your Growth?
Capturing growth opportunities requires alignment on targets, timelines, and, most of all, accountability. Read more
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