Setting Strategy


Recent Setting Strategy Articles

Give a Great Speech: 3 Tips from Aristotle

By John Baldoni |  May 4, 2012

Convey your message, convince your audience, and confirm where they stand. A method from the master of rhetoric himself.  Read more


3 Ways to Create a Powerful Organic Growth Machine

By Vanessa Merit Nornberg |  May 4, 2012

Put your customers in control and you'll grow your business faster and more efficiently than ever before. Here's how.  Read more


Why You Want Your Competitors To Succeed

By Mark Peter Davis |  May 3, 2012

Cheer on your rivals (and try to beat them, of course). If they flourish, here's how they could help you win, too.  Read more


Great Product? That's Just the Start

By Vanessa Merit Nornberg |  Apr 27, 2012

Boost customer loyalty, create marketing opportunities, and shorten the sales cycle--without spending much doing it. Here's how.  Read more


Are You an Entrepreneur Imposter? I Don't Buy It

By Geil Browning |  Apr 26, 2012

You got where you are being who you are. You'll go far by accepting and understanding your brain and personality attributes, and encouraging others to do so ...  Read more


How Uber Taxi Rolls Out City by City

By Nicole Carter and Tim Rice |  Apr 25, 2012

Travis Kalanick, co-founder of Uber, explains the local market approach he took to grow his car service in seven U.S. cities, Paris, and Toronto. Up next? Asia.  Watch video


How to Become Digitally Literate Today

By Michael Alter |  Apr 19, 2012

Entrepreneurs are divided into digital natives and digital immigrants. If you don't go native in a hurry, you will be left behind.  Read more


How We Launched a Major Music Festival

By Joe Reynolds |  Apr 18, 2012

Within 24 hours of Fireflyfestival.com launching, we had well over $1 million in ticket sales. Here's exactly how we broke into the music festival business.  Read more


Make Good Decisions: 4 Tips

By Margaret Heffernan |  Apr 16, 2012

Wise decision making is not a constant, research shows. But you can set yourself up for success in these straightforward ways.  Read more


Why I Have Sex With My Co-founder

By Michael Lazerow |  Apr 16, 2012

Your relationship with your founding partner is as intense and consuming as a marriage. My advice: choose your partner as carefully as you chose your spouse.  Read more


Steve Forbes on Economic Cycles & Job Creation

By Lewis Schiff |  Apr 15, 2012

The Forbes Media chairman explains how entrepreneurs are impacted by and can respond to market disruption and financial crisis.  Watch video


Get the Most Out of Sales: 3 Smart Ways

By Vanessa Merit Nornberg |  Apr 13, 2012

Sales is not about you or your pitch. It's about listening and responding to what your customer is asking for. Here's how.  Read more


How to Build the Next Instagram

By Amy Buckner Chowdhry |  Apr 10, 2012

To make sure your mobile app is a hit, you must focus on these three aspects of user experience.  Read more


You're Not Ready for a Sales Hire: 4 Reasons

By Matthew Bellows |  Apr 9, 2012

Hiring a salesperson too early is a good way to distract your team and waste money. But there are three signs when it is time.  Read more


3 Ways to Grow Your Business on a Budget

By Vanessa Merit Nornberg |  Apr 6, 2012

You don't have to spend a lot to spread the word about your company. You just have to get creative.  Read more


How Travis Kalanick Decided to Take On the Taxi Industry

By Nicole Carter and Tim Rice |  Apr 6, 2012

Travis Kalanick, the founder of Uber, talks about the day he knew his luxury cab service was a disruptive technology company that needed a fearless leader.  Watch video


7 Deadly Sins of Start-ups

By Michael Lazerow |  Apr 4, 2012

Don't fall prey to one of these common entrepreneur mistakes. You'll be much more likely to avert a swift start-up death.  Read more


Your Product Is a Distraction

By Mark Peter Davis |  Apr 3, 2012

Be selective about when you show your product to customers, partners, team members, investors, and the like. This way, you'll maintain control of the convers...  Read more


Howard Schultz: What It Takes to Win

By Lewis Schiff |  Apr 3, 2012

In 2008 Howard Schultz returned to Starbucks and steered it through the financial crisis. Last year, Schultz sat down with Inc.'s Lewis Schiff.  Watch video


Break Through to $1M in Federal Contracts

By Geri Stengel |  Apr 2, 2012

Studies show that teaming up with a prime contractor may be the fastest way to breach the seven-figure mark. Here's what you need to know.  Read more


Set Achievable Goals; You'll Win

By Frank Addante |  Mar 28, 2012

Here's why, if you want to get to $500 million, you should set your goal at $450 million.  Read more


How to Integrate a Company You Acquire: 6 Steps

By Frank Addante |  Mar 26, 2012

Merging a business into your own is like rebuilding a plane while in flight. Here’s how to keep flying.  Read more


Turn a Hunch Into a Strategy

By Margaret Heffernan |  Mar 26, 2012

A low-cost, low-effort way to test your instincts--and prove a meaningful insight--before it's too late.  Read more


Problem-Solving: What Your Style Says About You

By Vanessa Merit Nornberg |  Mar 23, 2012

Which problem-solving technique do you use? Here's four examples--as well as what each conveys about you and your company (for better or worse).  Read more


Don't Let Expenses Snowball

By Mark Peter Davis |  Mar 20, 2012

A sticker price is one thing. Be sure you factor in all costs of your expenses. Here's what I mean.  Read more