Setting Strategy


Recent Setting Strategy Articles

How to Become Digitally Literate Today

Entrepreneurs are divided into digital natives and digital immigrants. If you don't go native in a hurry, you will be left behind.  Read more

How We Launched a Major Music Festival

Within 24 hours of Fireflyfestival.com launching, we had well over $1 million in ticket sales. Here's exactly how we broke into the music festival business.  Read more

Make Good Decisions: 4 Tips

Wise decision making is not a constant, research shows. But you can set yourself up for success in these straightforward ways.  Read more

Why I Have Sex With My Co-founder

Your relationship with your founding partner is as intense and consuming as a marriage. My advice: choose your partner as carefully as you chose your spouse.  Read more

Steve Forbes on Economic Cycles & Job Creation 

The Forbes Media chairman explains how entrepreneurs are impacted by and can respond to market disruption and financial crisis.  Watch video

Get the Most Out of Sales: 3 Smart Ways

Sales is not about you or your pitch. It's about listening and responding to what your customer is asking for. Here's how.  Read more

How to Build the Next Instagram

To make sure your mobile app is a hit, you must focus on these three aspects of user experience.  Read more

You're Not Ready for a Sales Hire: 4 Reasons

Hiring a salesperson too early is a good way to distract your team and waste money. But there are three signs when it is time.  Read more

3 Ways to Grow Your Business on a Budget

You don't have to spend a lot to spread the word about your company. You just have to get creative.  Read more

How Travis Kalanick Decided to Take On the Taxi Industry 

Travis Kalanick, the founder of Uber, talks about the day he knew his luxury cab service was a disruptive technology company that needed a fearless leader.  Watch video

7 Deadly Sins of Start-ups

Don't fall prey to one of these common entrepreneur mistakes. You'll be much more likely to avert a swift start-up death.  Read more

Your Product Is a Distraction

Be selective about when you show your product to customers, partners, team members, investors, and the like. This way, you'll maintain control of the convers...  Read more

Howard Schultz: What It Takes to Win 

In 2008 Howard Schultz returned to Starbucks and steered it through the financial crisis. Last year, Schultz sat down with Inc.'s Lewis Schiff.  Watch video

Break Through to $1M in Federal Contracts

Studies show that teaming up with a prime contractor may be the fastest way to breach the seven-figure mark. Here's what you need to know.  Read more

Set Achievable Goals; You'll Win

Here's why, if you want to get to $500 million, you should set your goal at $450 million.  Read more

How to Integrate a Company You Acquire: 6 Steps

Merging a business into your own is like rebuilding a plane while in flight. Here’s how to keep flying.  Read more

Turn a Hunch Into a Strategy

A low-cost, low-effort way to test your instincts--and prove a meaningful insight--before it's too late.  Read more

Problem-Solving: What Your Style Says About You

Which problem-solving technique do you use? Here's four examples--as well as what each conveys about you and your company (for better or worse).  Read more

Don't Let Expenses Snowball

A sticker price is one thing. Be sure you factor in all costs of your expenses. Here's what I mean.  Read more

Why Girl Scouts Become Entrepreneurs

Some 80 percent of women entrepreneurs were girl scouts once. Maybe that's not just a coincidence.  Read more

How Diapers.com Gets Customers Coming Back 

Marc Lore and Vinit Bharara lure moms to their websites to buy diapers, soaps, and other essentials. Quick delivery, simple experience, and good customer ser...  Watch video

Why Mindshare Matters More Than Market Share

The best gauge of a company's longterm health? Mindshare. Here's what I mean, and three ways I earn it.  Read more

3 Biggest Entrepreneur Opportunities Over the Next 3 Years

The cost of starting a business today is lower than ever. If you have an idea, pursue it. Or give one of these three arenas a hard look. I would (if I weren'...  Read more

5 More Habits of Customer-Obsessed Companies

Firms like Intuit, eBay, and PayPal are intensely focused on improving online user experience. Here's five more ways you can be, too.  Read more

5 Habits of Customer-Obsessed Companies

There's a reason ESPN, Google, and Zynga lead their industries. They're relentless about understanding their users. Here's how you can be too.  Read more

Economic Groundhog Day for Small Business

An economic indicator that tracks tens of thousands of small businesses looks a lot like it did last month. Want more clarity? Maybe in 60 days.  Read more

What An Employee's Funeral Has To Do With Company Culture

The community you build at work is just as important as anything else you do. A case in point.  Read more

Choosing A Market? Follow 2 Rules

How this serial entrepreneur knew June 2007 was the right time to start a company that would build social media apps for Facebook.  Read more

Start-up Budget: Don't Miss These 5 Expenses

Calculating your annual cost structure? Be sure you count these.  Read more

New Concept? Ask These 3 Questions First

To rigorously evaluate a new idea, business plan, sales pitch, or product feature, be sure you ask these three simple questions. They will save you.  Read more

Want to Delight Your Customers? Map How They Feel

Make sure every interaction you have with your customers inspires a positive emotion.  Read more

Weighing a Big Decision? Take Your Time

To understand all the consequences of an important choice takes time and attention--even if they're hard to come by.  Read more

4 Reasons to Fire a Client

Sometimes walking away is worth millions of dollars in lost revenue.  Read more

Know Thy Enemy, Befriend Rivals

Scrutinize your competitors, and become friends with them, too. You just might partner to pitch a client, buy one out (or vice versa), or grow the industry t...  Read more

How Heroes Inspire You To Be Your Best

When you study the lives of great leaders--their actions, thoughts, choices, struggles, failures, and triumphs--it unconsciously motivates you to be your bes...  Read more