Setting Strategy


Recent Setting Strategy Articles

Case Study

The Problem: Handmark had 50% of the market for software for PDAs. Unfortunately, fewer people are buying PDAs  Read more

Thinking Small

Forget about finding the killer app. New research shows that smaller ideas pack a bigger payoff.  Read more

The Best Bang For Your Tech Buck

With new offerings hitting the market like a tsunami, entrepreneurs should spend their precious IT dollars with care.  Read more

More Bang for the IT Buck

Corporate buyers of IT goods haven't had it so good in a long time. Technology vendors, feeling the pinch after two years of sluggish sales, are discounti...  Read more

2003 Tech Buying Guide: Shopping Tips

Tips on squeezing the most from your technology dollar.  Read more

Leading Through a Crisis

Terror attacks, war with Iraq, natural disasters -- any extraordinary event could have a devastating effect on the health of your business. To help business ...  Read more

Leading Through a Crisis

Terror attacks, war with Iraq, natural disasters -- any extraordinary event could have a devastating effect on the health of your business. To help business ...  Read more

Getting IT Spending Right This Time

By Diana Farrell, Terra Terwilliger, and Allen P. Webb Who can blame business technology executives if half a decade of overspendi...  Read more

What's Next: Software for Non-Dummies

Integrating new applications can be easy, if you let it be.  Read more

Just-in-Time Strategy for a Turbulent World

Uncertainty and rising levels of risk make it impossible for companies to determine the future. But a portfolio-of-initiatives approach to strategy can help ...  Read more

Tired of Strategic Planning?

Many companies get little value from their annual strategic-planning process. It should be redesigned to support real-time strategy making and to encourage "...  Read more

Doctor, Doctor. Give Me the News

An advance in doctor-patient communication.  Read more

All The Right Moves

Getting taxpayers to foot the bill for your new IT system.  Read more

Making Customer-Relationship Management Work

Go to a neighborhood restaurant every single Saturday night and spend big and you? ll get the deluxe treatment. You? ll be greeted by name, led to a good ...  Read more

Taking a Page from Science Fiction

Sci-fi writer Cory Doctorow on thinking out of the box.  Read more

What do you think the most important trend affecting small business will be?

Human Resources mentor Robert Hoffman responds to the following questions: What do you think the most important trend affectin...  Read more

What do you think the most important trend affecting small business will be?

Law & Taxation mentor Barbara Weltman responds to the following questions: What do you think the most important trend affectin...  Read more

Buh-Bye, Bell?

Beema, Inc., a multimedia production house, found that it could save money by using Internet telephony rather than the traditional telecoms. But will it work...  Read more

Obits: Computer Woes Unhinge Furniture Maker

This End Up reached success with its folksy furniture and affordable pricing. But a poorly implemented computer and distribution system forced the company to...  Read more

How do I shop for a management consultant?

Leadership & Strategy mentor Keith Lamb responds: Naturally, you'd want a credible consultant who offers short- and long-term soluti...  Read more

How do you know when it's time to give up on a big project or company goal?

Personal & Professional Growth mentor Jennifer Lawton responds to the following question: How can you know when it is time to gi...  Read more

Is Your Company at Risk?

What causes entrepreneurial companies to go out of business? To find out, we took a hard look at Inc. magazine's archives. From October 1996 to D...  Read more

Tackling Technology in Your Business Plan

Planning Your Technology Needs Every business needs technology. Even if your company makes old-fashioned chocolate chip cookies, y...  Read more

Data Chasers

Replace your outmoded off-the-shelf software with custom applications on the Web.  Read more

Making a Date

Does your scheduling system create unpredictable workflow and client turnaround? Here's how Doug Kinnear, president of the Kinnear Dental Laboratory, keeps h...  Read more

Hot Tip: Employee Communication

Autobytel.com CEO Mark Lorimer wanted to give all his employees a chance to speak out on policies ...  Read more

Supplies on Demand

Managing office supply inventory and purchases can quickly veer out of control for a growing company. Here's how Works.com can help streamline the supply-ord...  Read more

Boardroom QA: When the Founder and CEO Clash

Q: I'm an outside director of an established company with a growing governance problem. The company founder (and board chairman) is w...  Read more

The Core of Successful Marketing

The 8 characteristics of every effective marketing plan  Read more

How Can I Adapt as My Market Changes?

Mark Tierney's company was barely up and running when his primary market all but collapsed. Tierney had left his job as chief executive of a subsid...  Read more

The Fan Versus the Businessman

The techniques of two CEOs from the same region who sell soccer equipment by mail are compared and contrasted.  Read more

Quote of the Month

A quotation from Robert Ronstadt about focusing on value rather than money.  Read more

The Company Money Almost Killed

Profile of one CEO and his management of a computer chip company on the brink of bankruptcy.  Read more

Trading Places: Small Businesses and Global Trade

Economist David L. Birch on the state of our global competitiveness and the surprising truth about small exporters.  Read more

Setting Priorities in a Sluggish Economy

Michael Dell talks about setting priorities, observing changes in customer behavior, and why now is probably a great time to start a company.  Read more