Why'd You Start Your Business? 3 End Goals
Before you do anything else, figure out why--in the first place--you launched your business. You need to know now what you want to get out of it. Read more
Setting Strategy
Recent Setting Strategy Articles
Eight Ball, Corner Pocket: Think 6 Steps Ahead of the Competition
Want explosive growth? Strategize like a world-renowned pool player. Read more
What Makes Method's Sale to Ecover So Different?
Acquisitions often fail. So what makes Method founders Eric Ryan and Adam Lowry believe the sale to Ecover could buck the trend? Read more
How to Go Freemium (and Not Go Broke)
Offering something for free is great for acquiring more customers... but not so great for the bottom line. If you're going to do it, know the risks. Read more
7 Tips for Creating Your Own Destiny
Are you working on your life or just in it? Here is the perspective and method you need to plan and execute the life and career worthy of your potential. Read more
A Facebook Ad Campaign That Actually Works
Tough Mudder CEO Will Dean has found Facebook advertising is a cost-effective way to drive people to hardcore obstacle-course events. Read more
5 Simple Strategies to Sell Successfully
Sales is a journey. If the customer does not understand where you are headed and why she should come along, she won't. Read more
'Freaking Out': What Happened the Day Joe Cohen Launched Lore 
First-time entrepreneur Joe Cohen talks about what to do when Launch Day inevitably doesn't go according to plan. Watch video
What to Consider Before You Take a Meeting
Meeting planning advice from John Berkowitz, co-founder of Yodle, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
What the Olympics Has to Do With Your Business (Not Much)
The Olympics are inspirational. Just don't model your business after them. Five reasons why. Read more
What Your Customer Really Wants (It's Not What You Think)
Before you blame your employees for a strategy gone awry or spend a lot of money on a new one, read this. Read more
Brand Messaging: Don't Get Lost in Translation
When people don't understand you, they tune you out. Make sure your customers get what you're saying. Read more
4 Hidden Signs of a Healthy Company
Your balance sheet alone won't tell you if your company is thriving or on the verge of failure. Here's what you really need to look out for. Read more
Increase Online Sales: A 10-Step Checklist
Make sure users purchase what's in their shopping carts before they leave your site. Adopt these user experience best practices. Read more
3 Sure-Fire Ways to Expand Your Product Line
Learn from customers, competitors, and those in completely unrelated fields. Read more
How to Price Your Product or Service
Strategic advice from John Katzman, co-founder of 2tor and founder of the Princeton Review, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
How Jules Kroll Ignored Naysayers & Started a Rating Agency
When credit rating agencies came under fire for their role in the 2008 financial crisis, Jules Kroll, the corporate-investigations pioneer, saw a business op... Watch video
Nail Your Investor Pitch. Consider User Experience
Is your fundraising pitch clear to investors? Don't overlook the implications of user experience. Read more
13 Tactics to Land Your Start-up Customers
Selling a brand new product or service is one of the toughest jobs around. Here's just what you need to know to win. Read more
How to Prepare for the Unexpected
Strategic thinkers see big changes coming before everyone else in their industry. Fortunately, it's an acquired skill. Read more
Reminder: Strategy & Planning Are Not Optional
You don't want your company to be among the walking dead. Know what you offer, to whom, and why. Read more
Don't Outsource Your Sales. Here's Why
Independent sales reps may seem cost-effective, but when it comes to longterm business strategy, they are too risky for these three important reasons. Read more
Best Entrepreneurship Book Ever Has Nothing to Do With Business
Want inspiration as an entrepreneur? Set aside those books about managing and leadership. This World War II story with a tragic ending might just be the best... Read more
Founder Resentment: How to Avoid It
Founders are one of the most begrudged players in start-up land. Here's why, and what you can do about it. Read more
Win Your Digital Strategy Across Platforms: 5 Steps
Don't just build a website and assume your digital job is done. Consider your desktop, mobile, and tablet presences individually. Read more
