Setting Strategy


Recent Setting Strategy Articles

A Category With Economic Growth? Entrepreneurs

The United States unemployment rate may be stuck for another month at 8.2%, but historical stats from Ernst & Young point to economic strength among entrepre...  Read more

Intuit's Scott Cook on Failed Global Expansion: 'We Should've Known Better' 

Intuit founder Scott Cook tells what went wrong the first time he rolled out the company's Quicken tax prep software around the world.  Watch video

Storm Brewing? Owners Remain Cautious

Small business owners express concern about turmoil in Europe and slow growth in the U.S., according to the June SurePayroll small business survey.  Read more

QR Codes? Don't Bother. 5 Reasons

QR codes take too much consumer time and effort. My prediction: They'll go the way of Betamax tapes and Zip drives, other short-lived, overhyped technologies.  Read more

IPO? No Thanks, Say Most Entrepreneurs

The JOBS Act was supposed to help companies under $1 billion in revenue go public and grow. But entrepreneurs say IPOs still don't make sense for them.  Read more

Small Business' Real Problem with the Banking System

Increased regulation of bank lending still needs to allow for measured risks that permit sound small businesses to receive funding needed to thrive.  Read more

Tough Decision? Get Alignment Without Consensus: 3 Ways

Here's a bulletproof process for getting a diverse and opinionated management team on the same page.  Read more

When to Outsource: 5 Decisions

It's easier than ever before to outsource services. Here's how to find out if you should do it.  Read more

User Experience Best Practices: How Fitbit Gets it Right

Fitbit, an activity-tracker, created a best-in-class customer experience. Here's how you can too.  Read more

Surprise! You Can Win Customers For Life

Here's how to convert one-time buyers into repeat customers--and loyal advocates.  Read more

Build a Product-Driven Company

If you want to manage a hyper-growth company, start with a great product. Here's how.  Read more

3 Crucial Indicators to Track as Your Company Grows

Are you on the path to domination? Here are the key business traits you should routinely measure and assess to find out.  Read more

Cut Your Own Checks? You Don't Have To

As a small business, focus on what you do best. Leave most everything else up to high-speed connections, software-as-a-service vendors, and the "cloud."  Read more

5 Sales Myths to Get Over Now

Don't think of sales as a special, natural-born talent, and other misconceptions that are getting in your way.  Read more

This Guy Invented the iPod With Steve Jobs 

Tony Fadell, the creator of the most iconic product of the last decade--Apple's iPod--talks about the innovations, and missteps, that helped him change perso...  Watch video

VCs Are Partners, Not Bosses

What's up with the superiority complex exhibited by both venture capitalists and entrepreneurs?  Read more

Your Story Is Your Marketing Strategy

Even small businesses can create powerful, meaningful, sincere branding messages.  Read more

How to Lead Your Company Through Change

Different employees react differently to change. However each feels about a new situation, you can help all of them adjust.  Read more

You Can Compete with Free--and Win

A good product is always more important than the free alternative, even when you sell yo-yo upgrades.  Read more

To Groupon or Not To Groupon? Do This First

Understand your customers--and the possible return, if any--before you make a Groupon-like offer.  Read more

Paperless Post's Long, Hard Road to Raise Money 

James Hirschfeld and his sister started Paperless Post to recreate invitations for the Web. But VCs wouldn't bite, and time was running out.  Watch video

Problem-Solving Strategies 

Advice from Christopher Kelly, co-founder of Sentry Centers meeting rooms, and Scott Gerber, founder of the Young Entrepreneur Council.  Watch video

Facebook IPO Got You Eyeing Entrepreneurship?

Some guidelines to help you decide if this is the time to jumpstart your new venture.  Read more

Can This Start-up Shake Up the Art World?

Consumers can already rent dresses, cars, and DVDs by the day. Why not fine art?  Read more

Zuckerberg's Reign: What to Expect After the IPO

Graduating from founder to public CEO usually means giving up some control. But Mark Zuckerberg isn't your usual CEO.  Read more