3 Sure-Fire Ways to Expand Your Product Line
Learn from customers, competitors, and those in completely unrelated fields. Read more
Setting Strategy
Recent Setting Strategy Articles
How to Price Your Product or Service 
Strategic advice from John Katzman, co-founder of 2tor and founder of the Princeton Review, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
How Jules Kroll Ignored Naysayers & Started a Rating Agency
When credit rating agencies came under fire for their role in the 2008 financial crisis, Jules Kroll, the corporate-investigations pioneer, saw a business op... Watch video
Nail Your Investor Pitch. Consider User Experience
Is your fundraising pitch clear to investors? Don't overlook the implications of user experience. Read more
13 Tactics to Land Your Start-up Customers
Selling a brand new product or service is one of the toughest jobs around. Here's just what you need to know to win. Read more
How to Prepare for the Unexpected
Strategic thinkers see big changes coming before everyone else in their industry. Fortunately, it's an acquired skill. Read more
Reminder: Strategy & Planning Are Not Optional
You don't want your company to be among the walking dead. Know what you offer, to whom, and why. Read more
Don't Outsource Your Sales. Here's Why
Independent sales reps may seem cost-effective, but when it comes to longterm business strategy, they are too risky for these three important reasons. Read more
Best Entrepreneurship Book Ever Has Nothing to Do With Business
Want inspiration as an entrepreneur? Set aside those books about managing and leadership. This World War II story with a tragic ending might just be the best... Read more
Founder Resentment: How to Avoid It
Founders are one of the most begrudged players in start-up land. Here's why, and what you can do about it. Read more
Win Your Digital Strategy Across Platforms: 5 Steps
Don't just build a website and assume your digital job is done. Consider your desktop, mobile, and tablet presences individually. Read more
A Category With Economic Growth? Entrepreneurs
The United States unemployment rate may be stuck for another month at 8.2%, but historical stats from Ernst & Young point to economic strength among entrepre... Read more
Intuit's Scott Cook on Failed Global Expansion: 'We Should've Known Better'
Intuit founder Scott Cook tells what went wrong the first time he rolled out the company's Quicken tax prep software around the world. Watch video
Storm Brewing? Owners Remain Cautious
Small business owners express concern about turmoil in Europe and slow growth in the U.S., according to the June SurePayroll small business survey. Read more
QR Codes? Don't Bother. 5 Reasons
QR codes take too much consumer time and effort. My prediction: They'll go the way of Betamax tapes and Zip drives, other short-lived, overhyped technologies. Read more
IPO? No Thanks, Say Most Entrepreneurs
The JOBS Act was supposed to help companies under $1 billion in revenue go public and grow. But entrepreneurs say IPOs still don't make sense for them. Read more
Tough Decision? Get Alignment Without Consensus: 3 Ways
Here's a bulletproof process for getting a diverse and opinionated management team on the same page. Read more
When to Outsource: 5 Decisions
It's easier than ever before to outsource services. Here's how to find out if you should do it. Read more
User Experience Best Practices: How Fitbit Gets it Right
Fitbit, an activity-tracker, created a best-in-class customer experience. Here's how you can too. Read more
Surprise! You Can Win Customers For Life
Here's how to convert one-time buyers into repeat customers--and loyal advocates. Read more
Build a Product-Driven Company
If you want to manage a hyper-growth company, start with a great product. Here's how. Read more
3 Crucial Indicators to Track as Your Company Grows
Are you on the path to domination? Here are the key business traits you should routinely measure and assess to find out. Read more
Cut Your Own Checks? You Don't Have To
As a small business, focus on what you do best. Leave most everything else up to high-speed connections, software-as-a-service vendors, and the "cloud." Read more
5 Sales Myths to Get Over Now
Don't think of sales as a special, natural-born talent, and other misconceptions that are getting in your way. Read more
This Guy Invented the iPod With Steve Jobs
Tony Fadell, the creator of the most iconic product of the last decade--Apple's iPod--talks about the innovations, and missteps, that helped him change perso... Watch video
VCs Are Partners, Not Bosses
What's up with the superiority complex exhibited by both venture capitalists and entrepreneurs? Read more
Your Story Is Your Marketing Strategy
Even small businesses can create powerful, meaningful, sincere branding messages. Read more
How to Lead Your Company Through Change
Different employees react differently to change. However each feels about a new situation, you can help all of them adjust. Read more
You Can Compete with Free--and Win
A good product is always more important than the free alternative, even when you sell yo-yo upgrades. Read more
To Groupon or Not To Groupon? Do This First
Understand your customers--and the possible return, if any--before you make a Groupon-like offer. Read more
Paperless Post's Long, Hard Road to Raise Money
James Hirschfeld and his sister started Paperless Post to recreate invitations for the Web. But VCs wouldn't bite, and time was running out. Watch video
Problem-Solving Strategies
Advice from Christopher Kelly, co-founder of Sentry Centers meeting rooms, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
Facebook IPO Got You Eyeing Entrepreneurship?
Some guidelines to help you decide if this is the time to jumpstart your new venture. Read more
Can This Start-up Shake Up the Art World?
Consumers can already rent dresses, cars, and DVDs by the day. Why not fine art? Read more
Zuckerberg's Reign: What to Expect After the IPO
Graduating from founder to public CEO usually means giving up some control. But Mark Zuckerberg isn't your usual CEO. Read more
