Setting Strategy


Recent Setting Strategy Articles

VCs Are Partners, Not Bosses

What's up with the superiority complex exhibited by both venture capitalists and entrepreneurs?  Read more

Your Story Is Your Marketing Strategy

Even small businesses can create powerful, meaningful, sincere branding messages.  Read more

How to Lead Your Company Through Change

Different employees react differently to change. However each feels about a new situation, you can help all of them adjust.  Read more

You Can Compete with Free--and Win

A good product is always more important than the free alternative, even when you sell yo-yo upgrades.  Read more

To Groupon or Not To Groupon? Do This First

Understand your customers--and the possible return, if any--before you make a Groupon-like offer.  Read more

Paperless Post's Long, Hard Road to Raise Money 

James Hirschfeld and his sister started Paperless Post to recreate invitations for the Web. But VCs wouldn't bite, and time was running out.  Watch video

Problem-Solving Strategies 

Advice from Christopher Kelly, co-founder of Sentry Centers meeting rooms, and Scott Gerber, founder of the Young Entrepreneur Council.  Watch video

Facebook IPO Got You Eyeing Entrepreneurship?

Some guidelines to help you decide if this is the time to jumpstart your new venture.  Read more

Can This Start-up Shake Up the Art World?

Consumers can already rent dresses, cars, and DVDs by the day. Why not fine art?  Read more

Zuckerberg's Reign: What to Expect After the IPO

Graduating from founder to public CEO usually means giving up some control. But Mark Zuckerberg isn't your usual CEO.  Read more

John Besh's Big Turnaround 

In 2005, New Orleans chef John Besh was living his dream as a high-brow chef. Then Hurricane Katrina hit, and he lost everything. Here's how he staged a come...  Watch video

Small Size Is Your Biggest Advantage: 4 Ways

No need to pretend you're a large company. Your small size can help you beat the competition.  Read more

Want to Start a Business? First, Find a Partner

Going it alone is too hard and too slow. Here are five fundamentals of a strong co-foundership.  Read more

Deliver on Deadline Every Time: 6 Tips

Don't let your project slide off the rails before it even starts. Keep your team on track and on time with these tips.  Read more

Give a Great Speech: 3 Tips from Aristotle

Convey your message, convince your audience, and confirm where they stand. A method from the master of rhetoric himself.  Read more

3 Ways to Create a Powerful Organic Growth Machine

Put your customers in control and you'll grow your business faster and more efficiently than ever before. Here's how.  Read more

Why You Want Your Competitors To Succeed

Cheer on your rivals (and try to beat them, of course). If they flourish, here's how they could help you win, too.  Read more

Great Product? That's Just the Start

Boost customer loyalty, create marketing opportunities, and shorten the sales cycle--without spending much doing it. Here's how.  Read more

Are You an Entrepreneur Imposter? I Don't Buy It

You got where you are being who you are. You'll go far by accepting and understanding your brain and personality attributes, and encouraging others to do so ...  Read more

How Uber Taxi Rolls Out City by City 

Travis Kalanick, co-founder of Uber, explains the local market approach he took to grow his car service in seven U.S. cities, Paris, and Toronto. Up next? Asia.  Watch video

How to Become Digitally Literate Today

Entrepreneurs are divided into digital natives and digital immigrants. If you don't go native in a hurry, you will be left behind.  Read more

How We Launched a Major Music Festival

Within 24 hours of Fireflyfestival.com launching, we had well over $1 million in ticket sales. Here's exactly how we broke into the music festival business.  Read more

Make Good Decisions: 4 Tips

Wise decision making is not a constant, research shows. But you can set yourself up for success in these straightforward ways.  Read more

Why I Have Sex With My Co-founder

Your relationship with your founding partner is as intense and consuming as a marriage. My advice: choose your partner as carefully as you chose your spouse.  Read more

Steve Forbes on Economic Cycles & Job Creation 

The Forbes Media chairman explains how entrepreneurs are impacted by and can respond to market disruption and financial crisis.  Watch video

Get the Most Out of Sales: 3 Smart Ways

Sales is not about you or your pitch. It's about listening and responding to what your customer is asking for. Here's how.  Read more

How to Build the Next Instagram

To make sure your mobile app is a hit, you must focus on these three aspects of user experience.  Read more

You're Not Ready for a Sales Hire: 4 Reasons

Hiring a salesperson too early is a good way to distract your team and waste money. But there are three signs when it is time.  Read more

3 Ways to Grow Your Business on a Budget

You don't have to spend a lot to spread the word about your company. You just have to get creative.  Read more

How Travis Kalanick Decided to Take On the Taxi Industry 

Travis Kalanick, the founder of Uber, talks about the day he knew his luxury cab service was a disruptive technology company that needed a fearless leader.  Watch video

7 Deadly Sins of Start-ups

Don't fall prey to one of these common entrepreneur mistakes. You'll be much more likely to avert a swift start-up death.  Read more

Your Product Is a Distraction

Be selective about when you show your product to customers, partners, team members, investors, and the like. This way, you'll maintain control of the convers...  Read more

Howard Schultz: What It Takes to Win 

In 2008 Howard Schultz returned to Starbucks and steered it through the financial crisis. Last year, Schultz sat down with Inc.'s Lewis Schiff.  Watch video

Break Through to $1M in Federal Contracts

Studies show that teaming up with a prime contractor may be the fastest way to breach the seven-figure mark. Here's what you need to know.  Read more

Set Achievable Goals; You'll Win

Here's why, if you want to get to $500 million, you should set your goal at $450 million.  Read more