Struggling to calculate return on a text campaign or Facebook investment? Just apply this single, simple equation. Read more
Made a major flub in front of the whole world on social media? Here's how to respond and keep your reputation. Read more
Recent Kickass Social Media Strategy Articles
Marketers can't trust predictive algorithms unless they understand exactly how they are built. Read more
The two owners of Amy's Baking Company Boutique & Bistro clearly need some training in social media. Here's what they got wrong. Read more
Here's how Dave Kerpen, the CEO of Likeable Local, recommends you get started with Facebook, Twitter, and LinkedIn. Watch video
Don't stop at 140 characters and thumb-ups. Your online relationships should impact your real-world business--for the better. Read more
If you build it, they will come? Think again. Building a strong and vibrant community online takes more than a "Field of Dreams" approach. In fact, that look... Read more
Even if you're not half as funny as the newly-named Tonight Show host, you can learn a few tricks from him about how to Tweet and Tumblr. Read more
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