One Simple Metric You Need to Determine Marketing ROI
Struggling to calculate return on a text campaign or Facebook investment? Just apply this single, simple equation. Read more
Kickass Social Media Strategy
These social media tips guarantee a profitable boost to the bottom line.
How to Bounce Back From a Social Media Disaster
Made a major flub in front of the whole world on social media? Here's how to respond and keep your reputation. Read more
7 Simple Social Media Moves That Work
Likeable founder Dave Kerpen personally responds to thousands of Tweets, emails, and messages every day. Crazy, or genius? Read more
Recent Kickass Social Media Strategy Articles
Why You Shouldn't Trust Hootsuite's Auto-Scheduler
Marketers can't trust predictive algorithms unless they understand exactly how they are built. Read more
Dislike: How Not to Treat Your Customers on Facebook
The two owners of Amy's Baking Company Boutique & Bistro clearly need some training in social media. Here's what they got wrong. Read more
If You Can Only Do One Thing With Social Media, Make It This 
Here's how Dave Kerpen, the CEO of Likeable Local, recommends you get started with Facebook, Twitter, and LinkedIn. Watch video
7 Ways to Create an Awesome LinkedIn Group
If this guy can build a thriving group on industrial water treatment (no, really), you can be master of your own niche on LinkedIn. Read more
Evan Williams's Start-up Secret: Just Hang On
The co-founder of Twitter and Medium, perhaps best known as @Ev, explains the power of conviction when starting a company through tales of his ups and downs ... Read more
Why Real-Life Relationships are Key to Social Media Success
Don't stop at 140 characters and thumb-ups. Your online relationships should impact your real-world business--for the better. Read more
Is Social Media Advertising or PR?
PR excels at messaging, but advertising focuses on results. So where does that leave your social media marketing? Read more
Are You Punishing Perfectly Good Job Candidates?
Sure, you can find out what your candidate was like five years ago. But maybe you shouldn't care. Read more
7 Things Marketers Should Know About Tumblr
As the 32nd most popular website in the world, Tumblr is a big opportunity. But you can't approach it as you would other marketing strategies. Read more
Are You Too In Love With Social Media?
Social media marketing shouldn't happen in a vacuum. How to integrate offline and online strategies. Read more
This Post Will Go Viral
I spent months researching what makes something go viral. Here's what I learned and how to apply it to your business. Read more
8 Risks When You Ignore Social Media
Ignoring social media because you think you can't prove results? Here's what you risk. Read more
Building an Online Community: The Barn-Raising Strategy
If you build it, they will come? Think again. Building a strong and vibrant community online takes more than a "Field of Dreams" approach. In fact, that look... Read more
Upgrade Your Blogging Skills
Here's a crash course in journalism that will upgrade your blogging skills. Read more
What Jimmy Fallon Can Teach You About Social Media
Even if you're not half as funny as the newly-named Tonight Show host, you can learn a few tricks from him about how to Tweet and Tumblr. Read more
