Yes, Virginia, it is possible to stay connected to social media without it taking over your life. Here's how. Read more
Recent Kickass Social Media Strategy Articles
Marketers can't trust predictive algorithms unless they understand exactly how they are built. Read more
The two owners of Amy's Baking Company Boutique & Bistro clearly need some training in social media. Here's what they got wrong. Read more
Here's how Dave Kerpen, the CEO of Likeable Local, recommends you get started with Facebook, Twitter, and LinkedIn. Watch video
Don't stop at 140 characters and thumb-ups. Your online relationships should impact your real-world business--for the better. Read more
If you build it, they will come? Think again. Building a strong and vibrant community online takes more than a "Field of Dreams" approach. In fact, that look... Read more
Even if you're not half as funny as the newly-named Tonight Show host, you can learn a few tricks from him about how to Tweet and Tumblr. Read more
You can't force something to go viral. But you can help it along. Read more
Want to make social media work for you? Tell a story. A personal, honest one about you, or an employee. Not effective? Try again. Read more
Here's what Poland Spring got right--and wrong--when its bottle landed in a viral video. Read more
On social networks, you can learn what prospective candidates are like long before you meet them, says Dave Kerpen, co-founder of Likeable Media. Watch video
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