Dave Kerpen: 'Heavy-Handed Sales Messaging Just Doesn't Work Any More' 
The trick to generating sales with social media, says Likeable CEO Dave Kerpen, is to use natural human language. Here's how. Watch video
Recent Kickass Social Media Strategy Articles
Dave Kerpen: 'Heavy-Handed Sales Messaging Just Doesn't Work Any More'
Web Analytics Scorecards--a CMO's Best Friend
A scorecard is a great way to show progress on tactics and hold your team accountable. Here's what yours should look like. Read more
Ask Questions That Are Easy for Your Community to Answer
Likeable Media CEO Dave Kerpen gives examples of humorous questions you can ask to inspire responses on social media. Watch video
Don't Waste Your Time and Money on Email Marketing
Email can be a powerful tool in the marketer's tool kit. Don't get it all wrong. Read more
Customer Gripes: 4 Smart Ways to Respond Online
Do you delve into the fray when you get a bad review or a tweet bashing your service? You should--here are the best ways to do it. Read more
The Perfectly Optimized Press Release
If you want your press release to pop on search engines, hence increasing brand exposure and referral traffic, use these five easy tips. Read more
8 Things Wrong with Your Google AdWords Campaign
You may think you're getting good value from your paid Google AdWords campaign, but chances are you could be doing better. Here's why. Read more
How Social Media Shapes the Conversation Around Israel & Hamas
The Israel Defense Forces sophisticated approach to social media positions Israel as a defensive actor in the conflict in Gaza--and shows the power of the me... Read more
Don't Delete Negative Comments. Say 'I'm Sorry'
Dave Kerpen, CEO of Likeable Media, explains how to best handle customer complaints made public on social media. Watch video
Entertain Your Audience: 3 Essentials of Compelling Videos
Kevin Daum, author of Video Marketing for Dummies, says a good story is just one aspect of a memorable video. Watch video
Build Your Blog Traffic: 12 Rules
Learn what it takes to build up your blog readership from a master blogger with over a million hits each month. Read more
6 Tips for a Perfectly Timed Facebook Post
To ensure your Facebook posts reach the most people, timing is everything. Here are some tips for getting it right. Read more
5 Myths of Video Marketing (& How to Overcome Them)
Are you making the most of your online video program? Here are five big misconceptions you should avoid along with effective remedies. Read more
Using Social Media to Reach a Niche Market
Instead of reaching the masses with your social media campaign, hone in on your target customers with the content they need. Here's how one sole proprietor d... Read more
4 Ways to Take Advantage of Facebook Mobile Ads
You're a few clicks and a few dollars away from reaching customers on Facebook mobile. Here are four simple ways to do so. Read more
5 Steps to Social Media Strategy for Novices
Have you been avoiding social media because you don't know where to start? Here are five steps for a strategy in social. Read more
How to Bring Real-World Experiences Into Your Social Media
Jen Rubio talks about how Warby Parker, where she's head of social media, enlists customers to post pictures of themselves wearing Warby Parker glasses. Watch video
3 Basics of Facebook Analytics
You've got a few months' worth of Facebook activity under your belt. Now's the time to dig into the data and see what's working. Read more
5 Tips for Highly Effective Pinterest Boards
Pretty pictures help, but if you want to make the most of Pinterest, you need a more thoughtful strategy. Read more
Social Media Is One Big Cocktail Party
Apply the same skills that you might use to work the room of a cocktail party to build the right relationship with your followers and fans. Read more
Secrets to a Perfectly Crafted Social Media Post
What you say is important. But so is how and when you say it. Read more
LinkedIn Endorsements Changes Everything. Here's Why
LinkedIn endorsements is to small business owners what the Facebook 'Like' button was to consumer brands: influential exposure. Read more
How Online Reviews Make (or Break) Your Business
Reviews matter more--much more--than you might think. Here's how to use the feedback to your advantage. Read more
If You Do One Thing on Social Media, Do This
Aaron Aders, co-founder of Slingshot SEO, explains the first step you need to take on social media before anything else. Watch video
Infographics Are Hot, Your Boring Data Is Not
Turn your boring piles of stats, data and other information into an eye-catching infographic using these three steps. Read more
